[{"data":1,"prerenderedAt":3325},["ShallowReactive",2],{"global":3,"landingpages":75,"articles":82},{"_site":4,"global":11},{"globalSeo":5},{"siteName":6,"fallbackSeo":7},"C2",{"title":6,"description":8,"image":9},"Nous sommes C2. Nous créons des événements unique en captivant et engeageant le public à travers des moments inoubliables et une touche inimitable.",{"url":10},"https://www.datocms-assets.com/141830/1728487468-c2-studio-open-graph-fr.jpg?fit=clamp&h=630&w=1200",{"address":12,"copyrights":13,"collective":14,"socialLinks":15,"newsletterTitle":22,"newsletterCtaLabel":23,"newletterCtaUrl":24,"navigation":25,"navigationLeft":52,"navigationRight":63,"contactBackgroundAsset":69,"contactFormId":73,"xoFormId":74},"\u003Cp>\u003Cspan style=\"text-decoration: underline;\">Montréal\u003C/span> - 1, Place Ville Marie, Suite 12102 Montréal (QC) H3B 3Y1, Canada\u003C/p>\n\u003Cp>\u003Cspan style=\"text-decoration: underline;\">Toronto\u003C/span> -  952 Queen St. W. Toronto, Ontario, M6J 1G8, Canada\u003C/p>\n\u003Cp>\u003Cspan style=\"text-decoration: underline;\">New York\u003C/span> - 395 Hudson Street, 8th floor, New York, NY, 10014, United States\u003C/p>\n\u003Cp>\u003Cspan style=\"text-decoration: underline;\">London\u003C/span> - 5th and 6th Floor, Herbal House, 8 Back Hill, London, EC1R 5EN, United Kingdom\u003C/p>","{year} © C2 ","\u003Cp>Fier membre du\u003Cbr />\u003Ca href=\"https://kyu.com/\" target=\"_blank\" rel=\"noopener\">kyu Collective\u003C/a>\u003C/p>",[16,19],{"link":17,"icon":18},"https://www.linkedin.com/company/wearec2studio","linkedin",{"link":20,"icon":21},"https://www.instagram.com/c2experiences/","instagram","Abonnez-vous à notre infolettre","Abonnez-vous","https://share.hsforms.com/1ouxlZseHTm-Ifm5AcgVblQq28y6",[26,34,38,43,48],{"label":27,"isInternalLink":28,"externalLink":29,"internalLink":30,"homeAnchor":33},"À 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Montréal",false,"https://c2montreal.com/",[64,66],{"label":49,"isInternalLink":28,"externalLink":29,"internalLink":65,"homeAnchor":51},{"id":31,"_modelApiKey":32},{"label":67,"isInternalLink":61,"externalLink":68,"internalLink":58,"homeAnchor":29},"Politique de confidentialité ","https://43774926.fs1.hubspotusercontent-na1.net/hubfs/43774926/C2%20Studio-Politique.pdf",{"isVideo":28,"videoHeight":70,"videoUrl":71,"videoWidth":72,"image":58},900,"https://player.vimeo.com/progressive_redirect/playback/1080279754/rendition/720p/file.mp4?loc=external&signature=793e52e02d2ef3fdbc9b84928934c6a9adef55d4426ce0d4630e3caea6f58a7c",1600,"73273c3a-a96e-41c2-8629-3a094b91684a","8b49f349-a96f-449e-aae8-974b49097696",{"allBaseTemplates":76},[77],{"slug":78,"seo":79,"title":80,"richText":58,"contactTitle":81},"terms-and-conditions",{"title":80,"description":58,"image":58},"Conditions d'utilisation","\u003Cp>Maecenas sed diam eget risus varius blandit sit amet non magna.\u003C/p>",{"allArticles":83},[84,352,559,1039,1133,1456,2176,2275,2381,2530,2762,3091],{"seo":85,"title":86,"slug":87,"tags":88,"heroAsset":89,"thumbnail":101,"modules":110,"contactTitle":29},{"title":86,"description":58,"image":58},"La minute la plus précieuse en marketing","the-most-valuable-minute-in-marketing",[],{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":90},{"width":91,"height":92,"url":93,"alt":58,"title":58,"responsiveImage":94},1280,853,"https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg",{"webpSrcSet":95,"srcSet":96,"src":97,"width":98,"height":99,"sizes":100},"https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?fit=crop&fm=webp&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.25&fit=crop&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.5&fit=crop&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?fit=crop&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?fit=crop&h=1060&w=1940",1940,1060,"(max-width: 1940px) 100vw, 1940px",{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":102},{"width":91,"height":92,"url":93,"alt":58,"title":58,"responsiveImage":103},{"webpSrcSet":104,"srcSet":105,"src":106,"width":107,"height":108,"sizes":109},"https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?fit=crop&fm=webp&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.25&fit=crop&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.5&fit=crop&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.75&fit=crop&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?fit=crop&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?fit=crop&h=1206&w=954",954,1206,"(max-width: 954px) 100vw, 954px",[111,139,153,214,222,263,271,324,332],{"_modelApiKey":112,"copy":113,"cta":58},"module_rich_text",{"blocks":114,"value":115,"links":138},[],{"schema":116,"document":117},"dast",{"type":118,"children":119},"root",[120,126,130,134],{"type":121,"children":122},"paragraph",[123],{"type":124,"value":125},"span","Aujourd’hui, le marketing évolue à la vitesse de l’éclair. Sur la plupart des canaux, c’est aussi tout le temps que vous avez réellement pour capter l’attention de votre audience.",{"type":121,"children":127},[128],{"type":124,"value":129},"Un instant passager dans un fil d’actualité. Un aperçu d’un logo sur un panneau d’affichage. Quelques secondes avant qu’une vidéo ne soit ignorée. Des stratégies marketing et médiatiques entières tournent autour de la capture de ces petits fragments d’attention avant que le public ne passe à autre chose.",{"type":121,"children":131},[132],{"type":124,"value":133},"Cela ne veut pas dire que ces canaux n’ont aucune valeur. Ils permettent aux marques de rester visibles sur des marchés saturés. Mais ils produisent rarement des résultats tangibles, des liens forts ou des opportunités concrètes.",{"type":121,"children":135},[136],{"type":124,"value":137},"Ces résultats dépendent d’un ensemble de conditions différentes : le temps, la proximité et une véritable interaction humaine.",[],{"_modelApiKey":140,"asset":141},"module_fullwidth_asset",{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":142},{"width":143,"height":144,"url":145,"alt":58,"title":58,"responsiveImage":146},1556,996,"https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg",{"webpSrcSet":147,"srcSet":148,"src":149,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?fit=crop&h=1000&w=1640",1640,1000,"(max-width: 1640px) 100vw, 1640px",{"_modelApiKey":112,"copy":154,"cta":58},{"blocks":155,"value":156,"links":213},[],{"schema":116,"document":157},{"type":118,"children":158},[159,165,169,173,177,181,185,189,192,197,201,205,209],{"type":121,"children":160},[161],{"type":124,"marks":162,"value":164},[163],"strong","Le pouvoir des expériences en présentiel",{"type":121,"children":166},[167],{"type":124,"value":168}," Les expériences en présentiel suivent une dynamique totalement différente.",{"type":121,"children":170},[171],{"type":124,"value":172},"Il se passe quelque chose de fondamentalement différent lorsque l’audience se retrouve dans un même espace physique. Plutôt que de rivaliser pour quelques précieuses secondes d’attention, les marques ont accès à quelque chose d’exponentiellement plus précieux : le temps passé face à face avec un autre être humain.",{"type":121,"children":174},[175],{"type":124,"value":176},"Alors, quelle est aujourd’hui la minute la plus précieuse en marketing ? ",{"type":121,"children":178},[179],{"type":124,"value":180},"La réponse est étonnamment simple. C’est la minute que quelqu’un passe à interagir avec votre marque, dans la même pièce. Car cette minute instaure la confiance, déclenche l’action, façonne les comportements et conduit à des décisions.",{"type":121,"children":182},[183],{"type":124,"value":184},"Il n’existe pas de formule universelle pour convertir une minute d’interaction en personne en un nombre précis d’impressions numériques. Le marketing fonctionne rarement ainsi. Cependant, de plus en plus d’études aident à expliquer pourquoi les expériences en face à face produisent systématiquement de meilleurs résultats.",{"type":121,"children":186},[187],{"type":124,"value":188},"Alors, entrons dans le vif du sujet.",{"type":121,"children":190},[191],{"type":124,"value":29},{"type":121,"children":193},[194],{"type":124,"marks":195,"value":196},[163],"La confiance s'instaure plus rapidement en face à face",{"type":121,"children":198},[199],{"type":124,"value":200},"L'un des avantages les plus évidents de l'interaction en face à face réside dans sa capacité à instaurer la confiance.",{"type":121,"children":202},[203],{"type":124,"value":204},"Une étude du Freeman Trust Report montre qu'après avoir vécu une expérience en face à face, 95 % des professionnels actifs déclarent faire davantage confiance à la marque. ",{"type":121,"children":206},[207],{"type":124,"value":208},"Un tel niveau de confiance est difficile à atteindre dans tout autre contexte. Lorsque les gens rencontrent une marque en face à face, ils observent son comportement, son ton et ses intentions. Ils posent des questions et évaluent sa crédibilité en temps réel.",{"type":121,"children":210},[211],{"type":124,"value":212},"L'interaction montre aux gens comment la marque pense et ce qu'elle représente. Elle crée les conditions propices à l'établissement de la confiance grâce à un véritable dialogue, à des défis partagés et à des moments de vulnérabilité. Les gens s'engagent ouvertement et commencent à tisser de véritables liens.",[],{"_modelApiKey":140,"asset":215},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":216},{"width":91,"height":92,"url":217,"alt":58,"title":58,"responsiveImage":218},"https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg",{"webpSrcSet":219,"srcSet":220,"src":221,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":223,"cta":58},{"blocks":224,"value":225,"links":262},[],{"schema":116,"document":226},{"type":118,"children":227},[228,233,237,241,245,250,254,258],{"type":121,"children":229},[230],{"type":124,"marks":231,"value":232},[163],"La proximité renforce l’influence",{"type":121,"children":234},[235],{"type":124,"value":236},"Une étude relayée par la Harvard Business Review révèle qu’une demande formulée en présentiel a 34 fois plus de chances d’aboutir qu’un e-mail. Pas 34%. Trente-quatre fois.",{"type":121,"children":238},[239],{"type":124,"value":240},"Dans ces expériences, les demandes par e-mail aboutissent dans environ 10 % des cas, contre près de 70 % lorsqu’elles sont formulées en personne.",{"type":121,"children":242},[243],{"type":124,"value":244},"La proximité change la dynamique de l’influence. Lorsque les personnes sont physiquement présentes, il est possible de poser des questions, les réactions sont visibles et la crédibilité s’évalue en temps réel. Dire oui devient plus facile. Dire non, plus difficile.",{"type":121,"children":246},[247],{"type":124,"marks":248,"value":249},[163],"L'interaction suscite l'action",{"type":121,"children":251},[252],{"type":124,"value":253},"Un autre avantage de la participation en personne réside dans sa capacité à susciter une action plutôt qu'une simple prise de conscience passive.",{"type":121,"children":255},[256],{"type":124,"value":257},"Une étude du rapport Freeman Trust montre qu'après avoir assisté à une expérience en direct, 87 % des participants entreprennent une forme d'action de suivi. Ils parlent de la marque avec leurs collègues, visitent son site web ou continuent d'interagir via d'autres canaux.",{"type":121,"children":259},[260],{"type":124,"value":261},"Ce comportement révèle une distinction importante dans la manière dont la valeur marketing est créée. La plupart des moments marketing prennent fin lorsque l'exposition cesse, tandis que les interactions en personne déclenchent souvent les résultats souhaités au-delà du moment lui-même.",[],{"_modelApiKey":140,"asset":264},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":265},{"width":91,"height":92,"url":266,"alt":58,"title":58,"responsiveImage":267},"https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg",{"webpSrcSet":268,"srcSet":269,"src":270,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":272,"cta":58},{"blocks":273,"value":274,"links":323},[],{"schema":116,"document":275},{"type":118,"children":276},[277,282,286,290,294,299,303,307,311,315,319],{"type":121,"children":278},[279],{"type":124,"marks":280,"value":281},[163],"Les environnements en personne favorisent la prise de décision",{"type":121,"children":283},[284],{"type":124,"value":285},"Les interactions en présentiel contribuent directement aux résultats recherchés lors des rencontres d’affaires.",{"type":121,"children":287},[288],{"type":124,"value":289}," Les études sur la collaboration montrent systématiquement que les individus considèrent que les réunions en présentiel favorisent un engagement plus fort, une meilleure créativité et une prise de décision plus rapide. Ce sont précisément ces dynamiques que les organisations recherchent lorsqu’elles réunissent leurs dirigeants.",{"type":121,"children":291},[292],{"type":124,"value":293},"Les environnements en face à face créent les conditions propices à la discussion de problèmes complexes, à l’établissement de partenariats de confiance et au développement des idées stratégiques.",{"type":121,"children":295},[296],{"type":124,"marks":297,"value":298},[163],"La concentration dans le temps modifie la valeur de l'attention",{"type":121,"children":300},[301],{"type":124,"value":302},"L'avantage le plus souvent négligé des environnements expérientiels est leur capacité à capter l'attention.",{"type":121,"children":304},[305],{"type":124,"value":306},"La plupart des canaux marketing répartissent de brefs instants d'exposition entre des milliers de personnes. Quelques secondes par-ci, un regard rapide par-là. L'attention est fragmentée entre les différentes plateformes et constamment interrompue.",{"type":121,"children":308},[309],{"type":124,"value":310},"Les expériences fonctionnent différemment. Elles rassemblent les gens en un seul lieu et retiennent leur attention pendant de longues périodes.",{"type":121,"children":312},[313],{"type":124,"value":314},"Au lieu de quelques secondes, les marques gagnent des minutes. Parfois des heures.",{"type":121,"children":316},[317],{"type":124,"value":318},"Ce changement est important, car les décisions significatives se prennent rarement en un clin d'œil. Elles se prennent lorsque les gens ont le temps de poser des questions, de remettre en question des idées et d'en analyser les implications.",{"type":121,"children":320},[321],{"type":124,"value":322},"Le temps modifie la profondeur et la qualité de l'interaction.",[],{"_modelApiKey":140,"asset":325},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":326},{"width":91,"height":92,"url":327,"alt":58,"title":58,"responsiveImage":328},"https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg",{"webpSrcSet":329,"srcSet":330,"src":331,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":333,"cta":58},{"blocks":334,"value":335,"links":351},[],{"schema":116,"document":336},{"type":118,"children":337},[338,343,347],{"type":121,"children":339},[340],{"type":124,"marks":341,"value":342},[163],"Les actions marketing visent à accroître la visibilité. Les expériences, elles, créent des opportunités.",{"type":121,"children":344},[345],{"type":124,"value":346},"En marketing, chaque minute n’a pas le même impact. Certaines permettent de se faire connaître. D’autres créent les conditions propices à l’établissement de la confiance, au renforcement de l’influence et à la prise de décisions concrètes.",{"type":121,"children":348},[349],{"type":124,"value":350},"Aujourd’hui, la minute la plus précieuse en marketing est celle que votre public passe avec vous, en face à face.",[],{"seo":353,"title":355,"slug":356,"tags":357,"heroAsset":358,"thumbnail":365,"modules":371,"contactTitle":558},{"title":354,"description":58,"image":58},"Comment gagner l’attention du C suite aujourd’hui","Les nouvelles règles pour capter les dirigeants du C suite en 2026","the-new-rules-for-c-suite-engagement",[],{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":359},{"width":91,"height":92,"url":360,"alt":58,"title":58,"responsiveImage":361},"https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg",{"webpSrcSet":362,"srcSet":363,"src":364,"width":98,"height":99,"sizes":100},"https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?fit=crop&fm=webp&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.25&fit=crop&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.5&fit=crop&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?fit=crop&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?fit=crop&h=1060&w=1940",{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":366},{"width":91,"height":92,"url":360,"alt":58,"title":58,"responsiveImage":367},{"webpSrcSet":368,"srcSet":369,"src":370,"width":107,"height":108,"sizes":109},"https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?fit=crop&fm=webp&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.25&fit=crop&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.5&fit=crop&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.75&fit=crop&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?fit=crop&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?fit=crop&h=1206&w=954",[372,384,403,411,454,462,501,509],{"_modelApiKey":112,"copy":373,"cta":58},{"blocks":374,"value":375,"links":383},[],{"schema":116,"document":376},{"type":118,"children":377},[378],{"type":121,"children":379},[380],{"type":124,"marks":381,"value":382},[163],"Comment gagner l’attention du C suite aujourd’hui ?",[],{"_modelApiKey":112,"copy":385,"cta":58},{"blocks":386,"value":387,"links":402},[],{"schema":116,"document":388},{"type":118,"children":389},[390,394,398],{"type":121,"children":391},[392],{"type":124,"value":393},"Les dirigeants du C suite, soit les membres du comité exécutif, ne se déplacent plus pour les mêmes raisons qu’avant. En quelques années, leurs attentes ont changé. Radicalement. Ce qui impressionnait hier laisse aujourd’hui indifférent. L’écart se creuse entre les événements proposés et la valeur stratégique que recherchent réellement les dirigeants du C suite.",{"type":121,"children":395},[396],{"type":124,"value":397},"La plupart des événements misent encore sur plus de contenu. Plus de panels. Plus de grands noms. Le C suite, lui, cherche autre chose. Des conversations qui font avancer la réflexion et mettent les décisions à l’épreuve. Des dirigeants qui bousculent les certitudes. Des formats conçus pour un véritable travail stratégique, pas simplement pour générer des idées intéressantes.",{"type":121,"children":399},[400],{"type":124,"value":401},"Voici comment créer un événement que les dirigeants du C suite auront envie d’ajouter à leur agenda en 2026.",[],{"_modelApiKey":140,"asset":404},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":405},{"width":91,"height":92,"url":406,"alt":58,"title":58,"responsiveImage":407},"https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg",{"webpSrcSet":408,"srcSet":409,"src":410,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":412,"cta":58},{"blocks":413,"value":414,"links":453},[],{"schema":116,"document":415},{"type":118,"children":416},[417,422,427,431,436,440,444,449],{"type":121,"children":418},[419],{"type":124,"marks":420,"value":421},[163],"Comment attirer les dirigeants du C suite à votre événement",{"type":121,"children":423},[424],{"type":124,"marks":425,"value":426},[163],"Créer la rareté. Assumer l’exclusivité.",{"type":121,"children":428},[429],{"type":124,"value":430},"La rareté crée le désir. Une place limitée autour de la table devient immédiatement plus stratégique. Les confirmations montent. L’expérience prend de la valeur. Avec un groupe restreint, les discussions gagnent en profondeur. Les angles morts émergent. Les idées se confrontent. Chez C2, nous privilégions la densité stratégique à la foule. Chaque siège compte. Chaque présence est intentionnelle. Chaque interaction doit générer un impact d’affaires.",{"type":121,"children":432},[433],{"type":124,"marks":434,"value":435},[163],"Construire autour de leurs priorités stratégiques",{"type":121,"children":437},[438],{"type":124,"value":439},"En 2026, l’incertitude est devenue le terrain de jeu des dirigeants du C suite. Volatilité économique. Tensions géopolitiques. Accélération technologique. Les décisions sont plus complexes. Les risques plus visibles. Les attentes plus élevées. Les dirigeants priorisent la résilience et la création de valeur durable. Si votre événement ne touche pas directement ces enjeux, il ne passera pas le filtre. Chez C2, chaque rassemblement est ancré dans les défis stratégiques que les dirigeants du C suite affrontent au quotidien. On ne parle pas de tendances. On parle de décisions réelles.",{"type":121,"children":441},[442],{"type":124,"value":443}," ",{"type":121,"children":445},[446],{"type":124,"marks":447,"value":448},[163],"Le temps comme levier stratégique",{"type":121,"children":450},[451],{"type":124,"value":452},"Le temps est la monnaie la plus rare du C suite. Les sessions raccourcissent. Les conversations s’allongent. Les dirigeants veulent participer, pas consommer. L’agenda doit le refléter. Chez C2, nous construisons des programmes rythmés, précis, efficaces. Des interventions courtes à fort impact. Des espaces de connexion pensés pour déclencher des discussions stratégiques. L’efficacité n’est pas une promesse. Elle est visible dans la structure même de l’événement.",[],{"_modelApiKey":140,"asset":455},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":456},{"width":91,"height":92,"url":457,"alt":58,"title":58,"responsiveImage":458},"https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg",{"webpSrcSet":459,"srcSet":460,"src":461,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":463,"cta":58},{"blocks":464,"value":465,"links":500},[],{"schema":116,"document":466},{"type":118,"children":467},[468,473,478,482,487,491,496],{"type":121,"children":469},[470],{"type":124,"marks":471,"value":472},[163],"Comment engager les dirigeants du C suite pendant l’événement",{"type":121,"children":474},[475],{"type":124,"marks":476,"value":477},[163],"Être à la hauteur des enjeux",{"type":121,"children":479},[480],{"type":124,"value":481},"Les dirigeants du C suite évoluent dans des environnements où chaque décision peut redéfinir une organisation. Les engager exige le même niveau d’exigence. Les vieilles recettes ne fonctionnent plus. Nous faisons entrer dans la salle des experts issus de secteurs à haute pression, des leaders qui ont navigué la complexité et pris des décisions sous tension. Nous explorons des méthodologies avancées telles que la planification par scénarios et la méthode des cas, largement utilisées dans des secteurs innovants comme la technologie et la finance, et les intégrons à nos formats de session. L’engagement des dirigeants du C suite constitue un environnement à forts enjeux. Notre approche de conception évolue continuellement pour répondre à cette réalité.",{"type":121,"children":483},[484],{"type":124,"marks":485,"value":486},[163],"Faire de la salle votre avantage concurrentiel",{"type":121,"children":488},[489],{"type":124,"value":490},"Dans un événement C suite, la salle compte davantage que le programme. Les dirigeants se déplacent pour accéder à des personnes et à des perspectives qu’ils ne peuvent obtenir autrement. L’information circule partout. L’expertise stratégique demeure rare. Mettre en relation une expertise soigneusement sélectionnée avec la bonne audience devient un véritable avantage stratégique. Chez C2, nous réunissons les bonnes voix pour provoquer une réflexion exigeante et faire évoluer les décisions.",{"type":121,"children":492},[493],{"type":124,"marks":494,"value":495},[163],"Concevoir une friction stratégique productive",{"type":121,"children":497},[498],{"type":124,"value":499},"Les dirigeants du C suite ne cherchent pas le confort. Ils cherchent la clarté. Nous créons des environnements où les hypothèses sont testées, où les désaccords sont structurés et où le débat devient un moteur d’innovation. La friction stratégique aiguise la réflexion. Elle révèle les angles morts. Elle pousse à défendre ses positions et à les affiner. Bien structuré, le débat fait avancer les décisions.",[],{"_modelApiKey":140,"asset":502},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":503},{"width":91,"height":92,"url":504,"alt":58,"title":58,"responsiveImage":505},"https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg",{"webpSrcSet":506,"srcSet":507,"src":508,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":510,"cta":58},{"blocks":511,"value":512,"links":557},[],{"schema":116,"document":513},{"type":118,"children":514},[515,520,525,529,534,544,549,553],{"type":121,"children":516},[517],{"type":124,"marks":518,"value":519},[163],"Comment générer un impact d’affaires réel",{"type":121,"children":521},[522],{"type":124,"marks":523,"value":524},[163],"Concevoir une continuité stratégique après l’événement",{"type":121,"children":526},[527],{"type":124,"value":528},"L’élan s’estompe rapidement. C’est pourquoi, chez C2, la continuité post-événement est intégrée dès la conception de chaque rassemblement. Nous mettons en place des mécanismes pour suivre les connexions, comprendre qui échange avec qui et faciliter l’approfondissement des relations après la rencontre. Nous utilisons les neurosciences et la mesure du sentiment pour identifier ce qui a réellement résonné et ce qui mérite un suivi stratégique. L’expérience post-événement est conçue avec la même rigueur que l’événement lui-même. L’événement ne constitue pas une finalité. Il déclenche une séquence.",{"type":121,"children":530},[531],{"type":124,"marks":532,"value":533},[163],"Mesurer le moment. Mesurer l’élan.",{"type":121,"children":535},[536,538,542],{"type":124,"value":537},"Les indicateurs traditionnels d’événements se concentrent sur la participation, les inscriptions, les sondages de satisfaction et tout ce qui se déroule pendant le rassemblement. L’approche de C2 reflète notre philosophie de conception : ce qui se passe après compte tout autant. Appuyés sur notre méthodologie GenXP, nous avons structuré une approche de mesure, ",{"type":124,"marks":539,"value":541},[540],"emphasis","From Moment to Momentum",{"type":124,"value":543},", qui capte à la fois l’expérience vécue sur place et l’élan généré par la suite. Les indicateurs liés à cet élan sont plus complexes à mesurer, mais ce sont eux qui comptent réellement. Ils permettent d’évaluer si l’événement a créé un impact durable, et non seulement un engagement immédiat.",{"type":121,"children":545},[546],{"type":124,"marks":547,"value":548},[163],"L’essentiel",{"type":121,"children":550},[551],{"type":124,"value":552},"Les événements qui captent l’attention des dirigeants du C suite en 2026 ne sont pas les plus grands. Ce sont les plus pertinents. Ceux qui donnent accès aux bons pairs. Ceux qui créent un espace pour penser différemment. Ceux qui génèrent des décisions concrètes et une influence durable.",{"type":121,"children":554},[555],{"type":124,"value":556},"Cela exige de repenser chaque détail, de l’invitation à la mesure d’impact. Les organisations qui feront ce virage n’auront plus à courir après l’engagement du C suite. Elles construiront exactement ce que les dirigeants recherchent. Et ils répondront présents.",[],"\u003Cp>\u003Ca href=\"https://c2-experiences.com/fr#contact\">Des questions, une collaboration en tête, ou juste envie de discuter ?\u003C/a>\u003C/p>",{"seo":560,"title":562,"slug":563,"tags":564,"heroAsset":565,"thumbnail":574,"modules":580,"contactTitle":1038},{"title":561,"description":58,"image":58},"Tendances et idées du marketing expérientiel en 2026","Tendances en marketing expérientiel : ce qui inspire notre équipe pour 2026","the-experience-trends-our-team-can-t-stop-talking-about",[],{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":566},{"width":567,"height":568,"url":569,"alt":58,"title":58,"responsiveImage":570},1200,800,"https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg",{"webpSrcSet":571,"srcSet":572,"src":573,"width":98,"height":99,"sizes":100},"https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&fm=webp&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.25&fit=crop&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.5&fit=crop&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&h=1060&w=1940",{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":575},{"width":567,"height":568,"url":569,"alt":58,"title":58,"responsiveImage":576},{"webpSrcSet":577,"srcSet":578,"src":579,"width":107,"height":108,"sizes":109},"https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&fm=webp&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.25&fit=crop&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.5&fit=crop&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.75&fit=crop&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&h=1206&w=954",[581,605,624,657,664,697,705,738,746,762,795,803,836,844,874,882,899,932,940,973,981,1014,1022],{"_modelApiKey":112,"copy":582,"cta":58},{"blocks":583,"value":584,"links":604},[],{"schema":116,"document":585},{"type":118,"children":586},[587,591,600],{"type":121,"children":588},[589],{"type":124,"value":590},"En 2026, les expériences de marque ne viennent pas soutenir une stratégie : elles en sont le moteur. C’est là que les connexions se créent, que les histoires prennent forme et que les marques s’ancrent dans la mémoire.",{"type":121,"children":592},[593,595,598],{"type":124,"value":594},"Chez C2, la curiosité guide chacune de nos décisions créatives. Chaque année, notre équipe prend de la hauteur pour décoder les signaux culturels avec des outils prospectifs comme ",{"type":124,"marks":596,"value":597},[540],"Pinterest Predicts",{"type":124,"value":599}," afin de cibler les tendances que nous estimons réellement pertinentes dans le monde des expériences.",{"type":121,"children":601},[602],{"type":124,"value":603},"Ce billet est une plongée dans notre studio créatif : les tendances expérientielles qui nous stimulent en ce moment et comment elles peuvent se traduire en expériences de marque mémorables et à fort impact en 2026.",[],{"_modelApiKey":112,"copy":606,"cta":58},{"blocks":607,"value":608,"links":623},[],{"schema":116,"document":609},{"type":118,"children":610},[611,618],{"type":612,"level":613,"children":614},"heading",2,[615],{"type":124,"marks":616,"value":617},[163],"Les choix d’Ash Wellwood",{"type":121,"children":619},[620],{"type":124,"marks":621,"value":622},[540],"Directrice créative",[],{"_modelApiKey":112,"copy":625,"cta":58},{"blocks":626,"value":627,"links":656},[],{"schema":116,"document":628},{"type":118,"children":629},[630,638,643,647,652],{"type":121,"children":631},[632,635],{"type":124,"marks":633,"value":634},[163],"EXTRA CELESTIAL ",{"type":124,"marks":636,"value":637},[540],"(univers immersifs et futuristes)",{"type":121,"children":639},[640],{"type":124,"marks":641,"value":642},[163],"Pensé pour les marques qui veulent projeter leadership, ambition et vision d’avenir",{"type":121,"children":644},[645],{"type":124,"value":646},"Univers cosmiques, palettes métalliques, éclairages futuristes : EXTRA CELESTIAL ouvre la porte à des environnements immersifs, vastes et transportants. Des expériences qui sortent les participants du quotidien pour les projeter dans ce qui s’en vient.",{"type":121,"children":648},[649],{"type":124,"marks":650,"value":651},[540],"« J’aime la façon dont cette direction permet de créer des univers immersifs, qui invitent les gens à entrer dans quelque chose de lumineux, imaginatif et résolument tourné vers l’avenir. »",{"type":121,"children":653},[654],{"type":124,"value":655},"Cette approche positionne les marques comme des leaders qui façonnent le futur, plutôt que comme des acteurs qui le suivent.",[],{"_modelApiKey":140,"asset":658},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":659},{"width":567,"height":568,"url":569,"alt":58,"title":58,"responsiveImage":660},{"webpSrcSet":661,"srcSet":662,"src":663,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":665,"cta":58},{"blocks":666,"value":667,"links":696},[],{"schema":116,"document":668},{"type":118,"children":669},[670,678,683,687,692],{"type":121,"children":671},[672,675],{"type":124,"marks":673,"value":674},[163],"MYSTIC OUTLANDS ",{"type":124,"marks":676,"value":677},[540],"(paysages mystiques et immersion contemplative)",{"type":121,"children":679},[680],{"type":124,"marks":681,"value":682},[163],"Pensé pour les marques qui souhaitent ralentir le rythme et créer de la profondeur",{"type":121,"children":684},[685],{"type":124,"value":686},"Paysages brumeux, atmosphères mythiques, textures naturelles et végétation abondante: MYSTIC OUTLANDS donne naissance à des environnements accueillants et apaisants. Des espaces qui encouragent la présence, l’exploration et la découverte partagée.",{"type":121,"children":688},[689],{"type":124,"marks":690,"value":691},[540],"« Il y a quelque chose de très puissant dans des lieux à la fois mystérieux et ancrés. Ils invitent à l’exploration et créent des moments vécus collectivement, pas seulement observés. »",{"type":121,"children":693},[694],{"type":124,"value":695},"Idéal lorsque l’objectif est de nourrir la réflexion, la confiance et des échanges porteurs de sens.",[],{"_modelApiKey":140,"asset":698},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":699},{"width":567,"height":568,"url":700,"alt":58,"title":58,"responsiveImage":701},"https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg",{"webpSrcSet":702,"srcSet":703,"src":704,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":706,"cta":58},{"blocks":707,"value":708,"links":737},[],{"schema":116,"document":709},{"type":118,"children":710},[711,719,724,728,733],{"type":121,"children":712},[713,716],{"type":124,"marks":714,"value":715},[163],"FUNHAUS ",{"type":124,"marks":717,"value":718},[540],"(spectacle ludique et surréalisme assumé)",{"type":121,"children":720},[721],{"type":124,"marks":722,"value":723},[163],"Pensé pour les marques qui veulent marquer les esprits",{"type":121,"children":725},[726],{"type":124,"value":727},"Un univers où le cirque rencontre le surréalisme. Formes surdimensionnées. Décors théâtraux. FUNHAUS est assumé, visuel et prêt pour l’événementiel. Il célèbre le spectaculaire, l’audace et le plaisir.",{"type":121,"children":729},[730],{"type":124,"marks":731,"value":732},[540],"« Cette esthétique donne aux gens la permission de plonger dans le spectacle et la joie. C’est ludique, expressif et impossible à ignorer. »",{"type":121,"children":734},[735],{"type":124,"value":736},"Un choix fort pour les festivals, activations et événements d’envergure où se démarquer n’est pas une option, mais une nécessité.",[],{"_modelApiKey":140,"asset":739},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":740},{"width":567,"height":568,"url":741,"alt":58,"title":58,"responsiveImage":742},"https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg",{"webpSrcSet":743,"srcSet":744,"src":745,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":747,"cta":58},{"blocks":748,"value":749,"links":761},[],{"schema":116,"document":750},{"type":118,"children":751},[752,757],{"type":612,"level":613,"children":753},[754],{"type":124,"marks":755,"value":756},[163],"Les choix de Martine Lalonde",{"type":121,"children":758},[759],{"type":124,"marks":760,"value":622},[540],[],{"_modelApiKey":112,"copy":763,"cta":58},{"blocks":764,"value":765,"links":794},[],{"schema":116,"document":766},{"type":118,"children":767},[768,776,781,785,790],{"type":121,"children":769},[770,773],{"type":124,"marks":771,"value":772},[163],"SCENT STACKING ",{"type":124,"marks":774,"value":775},[540],"(superposition sensorielle et mémoire émotionnelle)",{"type":121,"children":777},[778],{"type":124,"marks":779,"value":780},[163],"Pensé pour les marques qui veulent créer une mémoire émotionnelle durable",{"type":121,"children":782},[783],{"type":124,"value":784},"L’odorat est directement relié aux centres de l’émotion et de la mémoire. Utilisé de façon intentionnelle, le parfum devient un puissant outil narratif, une signature que l’on emporte avec soi bien après la fin de l’expérience.",{"type":121,"children":786},[787],{"type":124,"marks":788,"value":789},[540],"« L’odeur crée un lien direct avec l’émotion et la mémoire. Bien utilisée, elle rend les moments inoubliables. »",{"type":121,"children":791},[792],{"type":124,"value":793},"Une approche idéale pour des expériences qui doivent laisser une empreinte durable, au-delà du visuel.",[],{"_modelApiKey":140,"asset":796},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":797},{"width":567,"height":568,"url":798,"alt":58,"title":58,"responsiveImage":799},"https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg",{"webpSrcSet":800,"srcSet":801,"src":802,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":804,"cta":58},{"blocks":805,"value":806,"links":835},[],{"schema":116,"document":807},{"type":118,"children":808},[809,817,822,826,831],{"type":121,"children":810},[811,814],{"type":124,"marks":812,"value":813},[163],"GLITCHY GLAM ",{"type":124,"marks":815,"value":816},[540],"(esthétique décalée et rupture visuelle)",{"type":121,"children":818},[819],{"type":124,"marks":820,"value":821},[163],"Pensé pour les marques qui veulent bousculer les attentes et capter l’attention",{"type":121,"children":823},[824],{"type":124,"value":825},"La symétrie rassure. La briser volontairement crée de la tension. GLITCHY GLAM joue avec le déséquilibre, la distorsion et la friction visuelle pour maintenir l’intérêt et stimuler l’engagement.",{"type":121,"children":827},[828],{"type":124,"marks":829,"value":830},[540],"« Rater la cible exprès crée de la tension. Et la tension, ça capte l’attention. »",{"type":121,"children":832},[833],{"type":124,"value":834},"Particulièrement efficace pour les événements créatifs, les repositionnements de marque et les moments qui doivent remettre en question le familier.",[],{"_modelApiKey":140,"asset":837},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":838},{"width":567,"height":568,"url":839,"alt":58,"title":58,"responsiveImage":840},"https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg",{"webpSrcSet":841,"srcSet":842,"src":843,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":845,"cta":58},{"blocks":846,"value":847,"links":873},[],{"schema":116,"document":848},{"type":118,"children":849},[850,855,860,864,869],{"type":121,"children":851},[852],{"type":124,"marks":853,"value":854},[163],"DARECATIONS ​​",{"type":121,"children":856},[857],{"type":124,"marks":858,"value":859},[163],"Pensé pour les marques qui recherchent de l’énergie, de l’audace et un engagement émotionnel réel",{"type":121,"children":861},[862],{"type":124,"value":863},"Des expériences hors du commun, légèrement inconfortables, mais volontairement. Quand les gens sortent de leur zone de confort ensemble, l’énergie monte et la connexion s’intensifie.",{"type":121,"children":865},[866],{"type":124,"marks":867,"value":868},[540],"« Quand on prend des risques ensemble, l’énergie explose et le moment frappe plus fort. »",{"type":121,"children":870},[871],{"type":124,"value":872},"Parfait pour des labs immersifs, des défis participatifs ou toute expérience qui mise sur l’adrénaline partagée.",[],{"_modelApiKey":140,"asset":875},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":876},{"width":567,"height":568,"url":877,"alt":58,"title":58,"responsiveImage":878},"https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg",{"webpSrcSet":879,"srcSet":880,"src":881,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":883,"cta":58},{"blocks":884,"value":885,"links":898},[],{"schema":116,"document":886},{"type":118,"children":887},[888,893],{"type":612,"level":613,"children":889},[890],{"type":124,"marks":891,"value":892},[163],"Les choix de Marie-Pier Mignault",{"type":121,"children":894},[895],{"type":124,"marks":896,"value":897},[540],"Directrice créative exécutive",[],{"_modelApiKey":112,"copy":900,"cta":58},{"blocks":901,"value":902,"links":931},[],{"schema":116,"document":903},{"type":118,"children":904},[905,913,918,922,927],{"type":121,"children":906},[907,910],{"type":124,"marks":908,"value":909},[163],"CABBAGE CRUSH ",{"type":124,"marks":911,"value":912},[540],"(design comestible et jeu avec l’ordinaire)",{"type":121,"children":914},[915],{"type":124,"marks":916,"value":917},[163],"Pensé pour les marques qui veulent paraître humaines, accessibles et joueuses",{"type":121,"children":919},[920],{"type":124,"value":921},"Oubliez les fleurs. Le chou devient un élément de design à part entière. Sculptures comestibles, installations visuelles, textures inattendues : nourriture, décor et découverte se rencontrent dans une même expérience.",{"type":121,"children":923},[924],{"type":124,"marks":925,"value":926},[540],"« Le chou est inattendu et c’est exactement ça qui fonctionne. Il attise la curiosité et transforme des moments simples en véritables déclencheurs de conversation. »",{"type":121,"children":928},[929],{"type":124,"value":930},"Une porte d’entrée ludique et tactile pour favoriser le réseautage et les échanges spontanés.",[],{"_modelApiKey":140,"asset":933},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":934},{"width":567,"height":568,"url":935,"alt":58,"title":58,"responsiveImage":936},"https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg",{"webpSrcSet":937,"srcSet":938,"src":939,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":941,"cta":58},{"blocks":942,"value":943,"links":972},[],{"schema":116,"document":944},{"type":118,"children":945},[946,954,959,963,968],{"type":121,"children":947},[948,951],{"type":124,"marks":949,"value":950},[163],"PEN-PALS  ",{"type":124,"marks":952,"value":953},[540],"(connexions intentionnelles et retour au papier)",{"type":121,"children":955},[956],{"type":124,"marks":957,"value":958},[163],"Pensé pour les marques qui veulent des connexions intentionnelles et personnelles",{"type":121,"children":960},[961],{"type":124,"value":962},"Le papier ralentit le temps, dans le bon sens. Notes manuscrites, croquis partagés, pages arrachées après une belle discussion : des gestes simples qui rendent les interactions plus humaines et mémorables.",{"type":121,"children":964},[965],{"type":124,"marks":966,"value":967},[540],"« Une note écrite à la main coupe à travers le bruit. C’est personnel, intentionnel, et sans spam. »",{"type":121,"children":969},[970],{"type":124,"value":971},"Idéal pour des contextes de réseautage où l’on cherche à sortir du transactionnel.",[],{"_modelApiKey":140,"asset":974},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":975},{"width":567,"height":568,"url":976,"alt":58,"title":58,"responsiveImage":977},"https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg",{"webpSrcSet":978,"srcSet":979,"src":980,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":982,"cta":58},{"blocks":983,"value":984,"links":1013},[],{"schema":116,"document":985},{"type":118,"children":986},[987,995,1000,1004,1009],{"type":121,"children":988},[989,992],{"type":124,"marks":990,"value":991},[163],"THROWBACK KID ",{"type":124,"marks":993,"value":994},[540],"(retour au jeu et à la nostalgie)",{"type":121,"children":996},[997],{"type":124,"marks":998,"value":999},[163],"Pensé pour les marques qui veulent des connexions vraies",{"type":121,"children":1001},[1002],{"type":124,"value":1003},"Le jeu abaisse les barrières. Esthétiques vintage, objets upcyclés, interactions simples : THROWBACK KID invite les participants à laisser tomber les masques et à se reconnecter de façon authentique.",{"type":121,"children":1005},[1006],{"type":124,"marks":1007,"value":1008},[540],"« Quand on s’autorise quelque chose de simple et ludique, la connexion devient naturelle — et beaucoup plus vraie. »",{"type":121,"children":1010},[1011],{"type":124,"value":1012},"Parfait pour des ateliers, des expériences d’équipe et des moments centrés sur l’échange humain.",[],{"_modelApiKey":140,"asset":1015},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":1016},{"width":567,"height":568,"url":1017,"alt":58,"title":58,"responsiveImage":1018},"https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg",{"webpSrcSet":1019,"srcSet":1020,"src":1021,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":1023,"cta":58},{"blocks":1024,"value":1025,"links":1037},[],{"schema":116,"document":1026},{"type":118,"children":1027},[1028,1033],{"type":121,"children":1029},[1030],{"type":124,"marks":1031,"value":1032},[163],"La suite",{"type":121,"children":1034},[1035],{"type":124,"value":1036},"En 2026, les marques qui se démarqueront ne seront pas nécessairement les plus bruyantes, mais les plus intentionnelles. Les expériences qui marquent, qui connectent et qui durent sont celles conçues avec un impact clair en tête et chaque détail aligné sur cet objectif.",[],"\u003Cdiv data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMiUyMiU3RCUyQyU3QiUyMnR5cGUlMjIlM0ElMjJsaW5rJTIyJTJDJTIydXJsJTIyJTNBJTIyaHR0cHMlM0ElMkYlMkZjMi1leHBlcmllbmNlcy5jb20lMkZmciUyM2NvbnRhY3QlMjIlMkMlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMnRleHQlMjIlM0ElMjIlRTIlODYlOTIlMjAlMjIlN0QlMkMlN0IlMjJ0ZXh0JTIyJTNBJTIyRXhwbG9yb25zJTIwZW5zZW1ibGUlMjBjZSUyMHF1aSUyMGVzdCUyMHBvc3NpYmxlJTIyJTJDJTIyc3Ryb25nJTIyJTNBdHJ1ZSU3RCU1RCU3RCU1RCU3RCU1RA==\">\n\u003Cp>\u003Ca href=\"https://c2-experiences.com/fr#contact\">→ \u003Cstrong>Explorons ensemble ce qui est possible\u003C/strong>\u003C/a>\u003C/p>\n\u003C/div>",{"seo":1040,"title":1042,"slug":1043,"tags":1044,"heroAsset":1045,"thumbnail":1053,"modules":1059,"contactTitle":1132},{"title":1041,"description":58,"image":58},"Brandweek 2025 Powered by C2: Shaping The Future of Brands ","Brandweek 2025, propulsé par C2 : façonner l’avenir des marques","brandweek-2025-powered-by-c2-shaping-the-future-of-brands",[],{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":1046},{"width":91,"height":1047,"url":1048,"alt":58,"title":58,"responsiveImage":1049},850,"https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg",{"webpSrcSet":1050,"srcSet":1051,"src":1052,"width":98,"height":99,"sizes":100},"https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?fit=crop&fm=webp&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.25&fit=crop&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.5&fit=crop&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?fit=crop&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?fit=crop&h=1060&w=1940",{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":1054},{"width":91,"height":1047,"url":1048,"alt":58,"title":58,"responsiveImage":1055},{"webpSrcSet":1056,"srcSet":1057,"src":1058,"width":107,"height":108,"sizes":109},"https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?fit=crop&fm=webp&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.25&fit=crop&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.5&fit=crop&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.75&fit=crop&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?fit=crop&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?fit=crop&h=1206&w=954",[1060,1075,1084,1100,1108],{"_modelApiKey":112,"copy":1061,"cta":58},{"blocks":1062,"value":1063,"links":1074},[],{"schema":116,"document":1064},{"type":118,"children":1065},[1066,1070],{"type":121,"children":1067},[1068],{"type":124,"value":1069},"Cette année, Brandweek a ouvert un nouveau chapitre. L’événement phare d’Adweek, reconnu pour rassembler les leaders mondiaux du marketing et de l’innovation de marque, s’est associé à C2 pour insuffler à son édition 2025 une énergie nouvelle, une créativité audacieuse et une dimension pleinement expérientielle.",{"type":121,"children":1071},[1072],{"type":124,"value":1073},"Du 3 au 5 novembre, au Southern Exchange à Atlanta, Brandweek réunira les esprits les plus brillants du marketing et de la stratégie de marque autour d’une grande question : quelle est la prochaine étape pour le monde des marques ?",[],{"_modelApiKey":140,"asset":1076},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":1077},{"width":91,"height":1078,"url":1079,"alt":58,"title":58,"responsiveImage":1080},854,"https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg",{"webpSrcSet":1081,"srcSet":1082,"src":1083,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":1085,"cta":58},{"blocks":1086,"value":1087,"links":1099},[],{"schema":116,"document":1088},{"type":118,"children":1089},[1090,1095],{"type":121,"children":1091},[1092],{"type":124,"marks":1093,"value":1094},[163],"Une vision commune pour l’industrie",{"type":121,"children":1096},[1097],{"type":124,"value":1098},"Brandweek a toujours été un rendez-vous où les leaders marketing et les gardiens des marques se retrouvent pour s’attaquer aux enjeux les plus pressants qui façonnent les marques d’aujourd’hui. Ensemble, C2 et Adweek ont réimaginé le rassemblement de cette année afin de stimuler une collaboration plus riche et de créer des échanges plus significatifs sur la façon dont les marques peuvent rester pertinentes dans un environnement en pleine mutation.",[],{"_modelApiKey":140,"asset":1101},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":1102},{"width":91,"height":1078,"url":1103,"alt":58,"title":58,"responsiveImage":1104},"https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg",{"webpSrcSet":1105,"srcSet":1106,"src":1107,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":1109,"cta":58},{"blocks":1110,"value":1111,"links":1131},[],{"schema":116,"document":1112},{"type":118,"children":1113},[1114,1119,1123,1127],{"type":121,"children":1115},[1116],{"type":124,"marks":1117,"value":1118},[163],"Générer de l’élan pour la suite",{"type":121,"children":1120},[1121],{"type":124,"value":1122},"S’appuyant sur l’expertise de C2, cette édition de Brandweek a été conçue pour transformer chaque session, panel et interaction en moments générateurs d’un élan durable, créant les conditions où la collaboration mène à l’innovation et où l’inspiration se traduit par un impact mesurable.",{"type":121,"children":1124},[1125],{"type":124,"value":1126},"Grâce à ce partenariat, C2 contribue à faire évoluer Brandweek en une plateforme qui ne se contente pas de parler de l’avenir des marques, mais qui en fait activement le prototype. Chaque élément de l’expérience est conçu pour générer des résultats concrets : des idées qui inspirent le changement, des connexions qui mènent à la collaboration et des conversations qui établissent de nouveaux standards de ce que les rassemblements de marques peuvent accomplir.",{"type":121,"children":1128},[1129],{"type":124,"value":1130},"Cette collaboration souligne la mission continue de C2 : concevoir des expériences qui catalysent la culture et l’économie.",[],"\u003Cp>\u003Ca href=\"https://c2.studio/fr/blog/\">\u003Cspan style=\"font-weight: 400;\">→ Curieux de voir comment C2 pourrait donner vie à votre prochaine expérience de marque? Parlons-en.\u003Cbr />\u003C/span>\u003C/a>\u003C/p>",{"seo":1134,"title":1139,"slug":1140,"tags":1141,"heroAsset":1148,"thumbnail":1156,"modules":1162,"contactTitle":1455},{"title":1135,"description":1136,"image":1137},"L’avenir des expériences : répondre aux attentes changeantes","Explorez l'avenir des expériences et répondez aux attentes des participants avec l'empathie et des stratégies avancées de gestion de l'expérience client (GEC).",{"url":1138},"https://www.datocms-assets.com/141830/1726071780-img-4.jpg?fit=clamp&h=630&w=1200","L'avenir des Expériences : Répondre aux Attentes Changeantes des Participant.e.s aux Événements","future-of-experiences-evolving-event-participants-expectations",[1142,1145],{"slug":1143,"label":1144},"nouvelles","Nouvelles",{"slug":1146,"label":1147},"expertises","Expertises",{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":1149},{"width":98,"height":1150,"url":1151,"alt":58,"title":58,"responsiveImage":1152},1062,"https://www.datocms-assets.com/141830/1726071780-article-hero.jpg",{"webpSrcSet":1153,"srcSet":1154,"src":1155,"width":98,"height":99,"sizes":100},"https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.25&fit=crop&fm=webp&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.5&fit=crop&fm=webp&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.75&fit=crop&fm=webp&h=1060&w=1940 1455w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=crop&fm=webp&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.25&fit=crop&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.5&fit=crop&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.75&fit=crop&h=1060&w=1940 1455w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=crop&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=crop&h=1060&w=1940",{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":1157},{"width":98,"height":1150,"url":1151,"alt":58,"title":58,"responsiveImage":1158},{"webpSrcSet":1159,"srcSet":1160,"src":1161,"width":107,"height":108,"sizes":109},"https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.25&fit=crop&fm=webp&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.5&fit=crop&fm=webp&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.75&fit=crop&fm=webp&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=crop&fm=webp&h=1206&w=954 954w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=1.5&fit=crop&fm=webp&h=1206&w=954 1431w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=2&fit=crop&fm=webp&h=1206&w=954 1908w","https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.25&fit=crop&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.5&fit=crop&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.75&fit=crop&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=crop&h=1206&w=954 954w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=1.5&fit=crop&h=1206&w=954 1431w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=2&fit=crop&h=1206&w=954 1908w","https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=crop&h=1206&w=954",[1163,1224,1234,1293,1316,1353,1398],{"_modelApiKey":112,"copy":1164,"cta":58},{"blocks":1165,"value":1166,"links":1223},[],{"schema":116,"document":1167},{"type":118,"children":1168},[1169,1183,1187,1196,1200],{"type":121,"children":1170},[1171,1173,1176,1178,1181],{"type":124,"value":1172},"À une époque où l'immatériel est devenu la nouvelle monnaie, les ",{"type":124,"marks":1174,"value":1175},[163],"attentes des participants aux événements ont radicalement évolué.",{"type":124,"value":1177}," Plus satisfaits de la simple présence, les publics d'aujourd'hui recherchent des expériences qui résonnent à un niveau plus profond, créant des ",{"type":124,"marks":1179,"value":1180},[163],"souvenirs et des connexions",{"type":124,"value":1182}," qui perdurent bien après la fin de l'événement. Bienvenue dans la prochaine ère de l'économie de l'expérience, où les engagements hybrides et virtuels ne sont pas seulement une tendance, mais un changement fondamental dans la manière dont nous nous connectons et créons de la valeur.",{"type":612,"level":613,"children":1184},[1185],{"type":124,"value":1186},"Comprendre l'économie de l'expérience de 2024",{"type":121,"children":1188},[1189,1191,1194],{"type":124,"value":1190},"Le terme ",{"type":124,"marks":1192,"value":1193},[163],"\"économie de l'expérience\"",{"type":124,"value":1195},", inventé pour la première fois en 1998, s'est considérablement transformé. Il est désormais plus agile, moins possessif et profondément intégré aux modèles à la demande et hybrides. Selon le CES, les expériences basées sur les lieux devraient représenter une industrie de 12 milliards de dollars d'ici 2024, indiquant un avenir robuste et dynamique.",{"type":121,"children":1197},[1198],{"type":124,"value":1199},"Mais les chiffres ne racontent pas toute l'histoire. La véritable évolution réside dans la manière dont ces expériences sont conçues, en se concentrant sur :",{"type":1201,"style":1202,"children":1203},"list","bulleted",[1204,1211,1217],{"type":1205,"children":1206},"listItem",[1207],{"type":121,"children":1208},[1209],{"type":124,"value":1210},"L'engagement émotionnel",{"type":1205,"children":1212},[1213],{"type":121,"children":1214},[1215],{"type":124,"value":1216},"La personnalisation",{"type":1205,"children":1218},[1219],{"type":121,"children":1220},[1221],{"type":124,"value":1222},"L'intégration transparente des points de contact numériques et physiques",[],{"_modelApiKey":140,"asset":1225},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":1226},{"width":1227,"height":1228,"url":1229,"alt":58,"title":58,"responsiveImage":1230},5903,3935,"https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg",{"webpSrcSet":1231,"srcSet":1232,"src":1233,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?fit=crop&fm=webp&h=1000&w=1640 1640w,https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?dpr=1.5&fit=crop&fm=webp&h=1000&w=1640 2460w,https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?dpr=2&fit=crop&fm=webp&h=1000&w=1640 3280w,https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?dpr=3&fit=crop&fm=webp&h=1000&w=1640 4920w","https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?fit=crop&h=1000&w=1640 1640w,https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?dpr=1.5&fit=crop&h=1000&w=1640 2460w,https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?dpr=2&fit=crop&h=1000&w=1640 3280w,https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?dpr=3&fit=crop&h=1000&w=1640 4920w","https://www.datocms-assets.com/141830/1727978801-2024-05-22_1322123200_photo_by_jimmy_hamelin.jpg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":1235,"cta":58},{"blocks":1236,"value":1237,"links":1292},[],{"schema":116,"document":1238},{"type":118,"children":1239},[1240,1244,1251,1271,1283,1288],{"type":612,"level":613,"children":1241},[1242],{"type":124,"value":1243},"Engager votre audience avec empathie",{"type":121,"children":1245},[1246,1249],{"type":124,"marks":1247,"value":1248},[163],"L'empathie est devenue un moteur clé",{"type":124,"value":1250}," dans la création d'expériences significatives. Comprendre et répondre aux divers états d'esprit de votre public est crucial. Selon les dernières recherches de l'agence média britannique the7Stars, trois profils de public distincts ont émergé :",{"type":1201,"style":1202,"children":1252},[1253,1259,1265],{"type":1205,"children":1254},[1255],{"type":121,"children":1256},[1257],{"type":124,"value":1258},"Les Enthousiastes de l'Expérience : impatients de revenir aux événements et de rattraper le temps perdu.",{"type":1205,"children":1260},[1261],{"type":121,"children":1262},[1263],{"type":124,"value":1264},"Les Participants Pragmatiques : prudemment optimistes, équilibrant enthousiasme et préoccupations pratiques.",{"type":1205,"children":1266},[1267],{"type":121,"children":1268},[1269],{"type":124,"value":1270},"Les Sceptiques Sociaux : les plus difficiles à engager, nécessitant des approches innovantes et rassurantes.",{"type":121,"children":1272},[1273,1276,1278,1281],{"type":124,"marks":1274,"value":1275},[163],"Les événements hybrides",{"type":124,"value":1277}," qui répondent à ces profils variés sont plus susceptibles de réussir. Comme le conclut l'enquête the7Stars, les marques gagnantes seront celles qui ",{"type":124,"marks":1279,"value":1280},[163],"reconnaissent",{"type":124,"value":1282}," les disparités financières et les mentalités nuancées des consommateurs envers les événements et les expériences.",{"type":612,"level":1284,"children":1285},3,[1286],{"type":124,"value":1287},"Tips: maîtriser le défi du réseautage hybride",{"type":121,"children":1289},[1290],{"type":124,"value":1291},"Les interactions en ligne trouvent encore leur place. Votre marque pourrait ouvrir la voie en créant une expérience de réseautage hybride parfaite qui engage les participants sur les plateformes numériques et physiques.",[],{"_modelApiKey":1294,"assets":1295},"module_side_by_side",[1296,1307],{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":1297},{"width":1298,"height":1299,"url":1300,"alt":58,"title":58,"responsiveImage":1301},3000,2000,"https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg",{"webpSrcSet":1302,"srcSet":1303,"src":1304,"width":1305,"height":151,"sizes":1306},"https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=0.25&fit=crop&fm=webp&h=1000&w=806 201w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=0.5&fit=crop&fm=webp&h=1000&w=806 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3224w","https://www.datocms-assets.com/141830/1727979094-services.jpg?fit=crop&h=1000&w=806",{"_modelApiKey":112,"copy":1317,"cta":58},{"blocks":1318,"value":1319,"links":1352},[],{"schema":116,"document":1320},{"type":118,"children":1321},[1322,1326,1335,1344,1348],{"type":612,"level":613,"children":1323},[1324],{"type":124,"value":1325},"Mettre la GEC au cœur de votre stratégie",{"type":121,"children":1327},[1328,1330,1333],{"type":124,"value":1329},"La ",{"type":124,"marks":1331,"value":1332},[163],"gestion de l'expérience client (GEC ou CXM) ",{"type":124,"value":1334},"est désormais aussi critique que le retour sur investissement (ROI). Avec un marché de la GEC prévu pour croître de 17,5 % entre 2021 et 2028, l'accent est mis sur la fourniture d'une performance de service exceptionnelle en temps réel, en ligne et en personne.",{"type":121,"children":1336},[1337,1339,1342],{"type":124,"value":1338},"Lynn Hunsaker, directrice de la clientèle chez ClearAction Continuum, conseille de ne pas considérer l'expérience client comme de simples interactions ou un pilier de stratégie d'entreprise. Au lieu de cela, il devrait s'agir d'une ",{"type":124,"marks":1340,"value":1341},[163],"approche holistique et intégrée",{"type":124,"value":1343}," qui s'entrelace avec tous les aspects de l'entreprise.",{"type":612,"level":1284,"children":1345},[1346],{"type":124,"value":1347},"Tips : réinventer les points de contact physiques",{"type":121,"children":1349},[1350],{"type":124,"value":1351},"Les goodies de conférence et les éléments \"en vrai\" comptent toujours. Soyez créatif avec des touches sûres et personnalisées qui laissent une impression durable, même dans un cadre hybride ou numérique.",[],{"_modelApiKey":112,"copy":1354,"cta":58},{"blocks":1355,"value":1356,"links":1397},[],{"schema":116,"document":1357},{"type":118,"children":1358},[1359,1363,1382,1389,1393],{"type":612,"level":613,"children":1360},[1361],{"type":124,"value":1362},"Répondre aux besoins avec précision",{"type":121,"children":1364},[1365,1367,1370,1372,1375,1377,1380],{"type":124,"value":1366},"Kim Myhre, directrice générale de MCI Experience, souligne la réflexion stratégique requise pour la \"nouvelle\" économie de l'expérience. Il s'agit de ",{"type":124,"marks":1368,"value":1369},[163],"comprendre ",{"type":124,"value":1371},"le ",{"type":124,"marks":1373,"value":1374},[540],"journey",{"type":124,"value":1376}," ",{"type":124,"marks":1378,"value":1379},[163],"du participant ",{"type":124,"value":1381},": comment il se sent, ce qu'il pense, ce qu'il doit savoir et quelles actions il prendra.",{"type":121,"children":1383},[1384,1387],{"type":124,"marks":1385,"value":1386},[163],"Satisfaire les participants est de plus en plus complexe",{"type":124,"value":1388},", impliquant plus que de simples gadgets. Il s'agit de technologies intentionnelles et d'une créativité véritablement étonnante. Comme le souligne The Drum, les consommateurs sont plus volatils et exigeants, nécessitant une agilité extrême pour anticiper et répondre aux besoins connus et inconnus.",{"type":612,"level":1284,"children":1390},[1391],{"type":124,"value":1392},"Tips : assurez-vous que votre technologie est impeccable",{"type":121,"children":1394},[1395],{"type":124,"value":1396},"Les conseils stratégiques de Freeman pour 2021 restent valables : \"Rien ne peut faire ou défaire votre événement plus rapidement que les partenaires technologiques.\" La confiance et les tests rigoureux sont essentiels pour offrir une expérience fluide.",[],{"_modelApiKey":112,"copy":1399,"cta":58},{"blocks":1400,"value":1401,"links":1454},[],{"schema":116,"document":1402},{"type":118,"children":1403},[1404,1408,1420,1429,1438,1450],{"type":612,"level":613,"children":1405},[1406],{"type":124,"value":1407},"Ajouter de la valeur authentiquement",{"type":121,"children":1409},[1410,1412,1415,1417],{"type":124,"value":1411},"En 2024,",{"type":124,"marks":1413,"value":1414},[163]," l'authenticité reste primordiale",{"type":124,"value":1416},". Vos événements doivent servir des objectifs clairs, créer des expériences mémorables, faciliter des ",{"type":124,"marks":1418,"value":1419},[163],"connexions authentiques et améliorer l'engagement du public.",{"type":121,"children":1421},[1422,1424,1427],{"type":124,"value":1423},"Les",{"type":124,"marks":1425,"value":1426},[163]," événements",{"type":124,"value":1428}," doivent être pratiques, personnalisés et significatifs. Les publics n'attendent rien de moins.",{"type":121,"children":1430},[1431,1433,1436],{"type":124,"value":1432},"Comme en 1998, le temps reste la monnaie de la valeur. Réussir dans l'économie de l'expérience signifie ",{"type":124,"marks":1434,"value":1435},[163],"fournir de la valeur",{"type":124,"value":1437}," à travers du temps bien passé ou du temps bien économisé.",{"type":121,"children":1439},[1440,1443,1445,1448],{"type":124,"marks":1441,"value":1442},[163],"Créer des expériences ",{"type":124,"value":1444},"en 2024 signifie",{"type":124,"marks":1446,"value":1447},[163]," aller au-delà du tangible",{"type":124,"value":1449}," pour toucher les cœurs et les esprits. En embrassant l'empathie et en ajoutant une valeur authentique, vos événements peuvent répondre aux attentes évolutives des publics exigeants d'aujourd'hui.",{"type":121,"children":1451},[1452],{"type":124,"value":1453},"Êtes-vous prêts à créer des moments qui comptent ?",[],"\u003Cp>Des questions, une collaboration en tête, ou juste envie de discuter ?\u003C/p>",{"seo":1457,"title":1462,"slug":1463,"tags":1464,"heroAsset":1469,"thumbnail":1478,"modules":1484,"contactTitle":2175},{"title":1458,"description":1459,"image":1460},"C2 Montréal : La renaissance d'un flagship expérientiel ","C2 Montréal : la renaissance d'un événement expérientiel innovant avec des designs créatifs et des thèmes immersifs.",{"url":1461},"https://www.datocms-assets.com/141830/1727989653-2024-05-21_0901003200_photo_by_jimmy_hamelin.jpg?fit=clamp&h=630&w=1200","C2 Montréal : La Renaissance d'un Flagship 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Cela a facilité des connexions significatives et des échanges entre les participants, favorisant des conversations avant-gardistes et des opportunités de collaboration dans divers domaines.",{"type":121,"children":1714},[1715,1717,1720,1722,1725,1727,1730,1732,1735,1737,1740,1741,1744],{"type":124,"value":1716},"Nous avons également plongé dans un ",{"type":124,"marks":1718,"value":1719},[163],"virage éditorial",{"type":124,"value":1721}," pour C2, mettant les ",{"type":124,"marks":1723,"value":1724},[163],"sujets",{"type":124,"value":1726}," et les ",{"type":124,"marks":1728,"value":1729},[163],"angles",{"type":124,"value":1731}," à l'avant-plan plutôt que les grands noms. 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Nous pouvions déconstruire la durabilité à travers le prisme de nouveaux modèles commerciaux, de la culture, de la créativité, de l'histoire, de l'activisme et de la spiritualité.",[],{"_modelApiKey":112,"copy":1756,"cta":58},{"blocks":1757,"value":1758,"links":1840},[],{"schema":116,"document":1759},{"type":118,"children":1760},[1761,1766,1798,1816],{"type":612,"level":1284,"children":1762},[1763],{"type":124,"marks":1764,"value":1765},[163],"Les participants",{"type":121,"children":1767},[1768,1770,1773,1775,1778,1779,1782,1784,1787,1789,1792,1794,1797],{"type":124,"value":1769},"Nous avons accueilli plus de ",{"type":124,"marks":1771,"value":1772},[163],"4 000 participants",{"type":124,"value":1774}," du monde entier. Pendant trois jours, ils ont exploré plus de ",{"type":124,"marks":1776,"value":1777},[163],"40 discussions",{"type":124,"value":1689},{"type":124,"marks":1780,"value":1781},[163],"laboratoires",{"type":124,"value":1783}," et ",{"type":124,"marks":1785,"value":1786},[163],"sessions de coaching",{"type":124,"value":1788},". Cette année, il y avait une ",{"type":124,"marks":1790,"value":1791},[163],"énergie palpable",{"type":124,"value":1793}," parmi nos participants. Après des années de visioconférences, de messagerie instantanée et de réunions en ligne, ils étaient ",{"type":124,"marks":1795,"value":1796},[163],"prêts à se connecter en direct",{"type":124,"value":1636},{"type":121,"children":1799},[1800,1802,1805,1807,1810,1812,1815],{"type":124,"value":1801},"Pour encourager le ",{"type":124,"marks":1803,"value":1804},[163],"réseautage",{"type":124,"value":1806},", nous avons introduit une nouvelle ",{"type":124,"marks":1808,"value":1809},[163],"application alimentée par l'IA",{"type":124,"value":1811}," qui a aidé les participants à se connecter. Nous l'avons lancée plusieurs semaines avant l'événement, permettant aux participants de discuter et de planifier des réunions à l'avance. La technologie IA puissante a appris les préférences d'utilisation et a utilisé les profils des participants pour ",{"type":124,"marks":1813,"value":1814},[163],"offrir une expérience de réseautage de premier ordre",{"type":124,"value":1636},{"type":121,"children":1817},[1818,1820,1823,1825,1828,1830,1833,1835,1838],{"type":124,"value":1819},"Nous avons également ramené les ",{"type":124,"marks":1821,"value":1822},[163],"Braindate",{"type":124,"value":1824},", permettant aux participants de planifier des ",{"type":124,"marks":1826,"value":1827},[163],"réunions basées sur des sujets spécifiques",{"type":124,"value":1829},". 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La lumière était infusée à travers des murs en treillis, gardant les vues. 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Les longues sessions, les discours ennuyeux et les conférenciers célèbres sont out. Les ateliers pratiques et les micro-événements sont in.\nLes sujets de discussion comprenaient les ",{"type":124,"marks":1928,"value":1929},[163],"énergies renouvelables",{"type":124,"value":1931},", l'architecture durable et l'impact sociétal de la technologie. Nous avons également introduit \"",{"type":124,"marks":1933,"value":1934},[163],"The XP Fronts",{"type":124,"value":1936},"\", une nouvelle session immersive présentée par ",{"type":124,"marks":1938,"value":1939},[163],"XP Land",{"type":124,"value":1941}," (le bras éditorial de Liberty & Company) qui explorait l'avenir de l'expérientiel avec des leaders de l'industrie comme ",{"type":124,"marks":1943,"value":1944},[163],"Jay Rinsky",{"type":124,"value":1946}," de Little Cinema, ",{"type":124,"marks":1948,"value":1949},[163],"Michael Barclay II",{"type":124,"value":1951}," de ESSENCE Ventures et ",{"type":124,"marks":1953,"value":1954},[163],"Félix Lajeunesse",{"type":124,"value":1956}," de Felix & Paul Studios.",[],{"_modelApiKey":140,"asset":1959},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":1960},{"width":1845,"height":1846,"url":1961,"alt":58,"title":58,"responsiveImage":1962},"https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg",{"webpSrcSet":1963,"srcSet":1964,"src":1965,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?fit=crop&fm=webp&h=1000&w=1640 1640w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=1.5&fit=crop&fm=webp&h=1000&w=1640 2460w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=2&fit=crop&fm=webp&h=1000&w=1640 3280w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=3&fit=crop&fm=webp&h=1000&w=1640 4920w","https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?fit=crop&h=1000&w=1640 1640w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=1.5&fit=crop&h=1000&w=1640 2460w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=2&fit=crop&h=1000&w=1640 3280w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=3&fit=crop&h=1000&w=1640 4920w","https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":1967,"cta":58},{"blocks":1968,"value":1969,"links":2096},[],{"schema":116,"document":1970},{"type":118,"children":1971},[1972,1977,1981,1985,1988,2017,2043,2070,2082],{"type":612,"level":1284,"children":1973},[1974],{"type":124,"marks":1975,"value":1976},[163],"Ateliers & Labs",{"type":121,"children":1978},[1979],{"type":124,"value":1980},"L'engagement est le niveau de dévouement et d'enthousiasme que les participants ressentent envers leur expérience C2. Il s'agit de leur engagement émotionnel ainsi que de leur engagement physique. Les sessions ont été conçues avec cela à l'esprit.",{"type":121,"children":1982},[1983],{"type":124,"value":1984},"Les laboratoires et les sessions de coaching étaient de retour cette année avec une grande variété de collaborateurs créatifs à la tête. Les laboratoires sont exactement ce qu'ils semblent être : des zones expérientielles offrant une chance aux participants de faire partie du récit. Certains sont sociaux, certains sont introspectifs, certains sont guidés et certains incluent des prompts pour faciliter les discussions.",{"type":121,"children":1986},[1987],{"type":124,"value":29},{"type":121,"children":1989},[1990,1992,1995,1997,2000,2002,2005,2007,2010,2012,2015],{"type":124,"value":1991},"Les laboratoires de cette année ont présenté des ",{"type":124,"marks":1993,"value":1994},[163],"artistes et des créatifs",{"type":124,"value":1996}," comme ",{"type":124,"marks":1998,"value":1999},[163],"Cath Laporte",{"type":124,"value":2001},", qui a développé les ",{"type":124,"marks":2003,"value":2004},[163],"sessions de coaching Path of You",{"type":124,"value":2006},". Dans ce laboratoire, les théories de Dr. ",{"type":124,"marks":2008,"value":2009},[163],"Stewart Brown",{"type":124,"value":2011}," sur la ",{"type":124,"marks":2013,"value":2014},[163],"science du jeu",{"type":124,"value":2016}," étaient explorées, et les participants étaient encouragés à comprendre que nos talents les plus profonds sont associés à un sens du jeu engagé. Garder le jeu dans sa vie est essentiel au voyage de la vie.",{"type":121,"children":2018},[2019,2020,2023,2025,2028,2029,2032,2033,2036,2038,2041],{"type":124,"value":1329},{"type":124,"marks":2021,"value":2022},[163],"neurodiversité",{"type":124,"value":2024}," apporte des perspectives et des traits uniques au lieu de travail. ",{"type":124,"marks":2026,"value":2027},[163],"Shi Diwen Zhu",{"type":124,"value":1689},{"type":124,"marks":2030,"value":2031},[163],"Michael Ho",{"type":124,"value":1689},{"type":124,"marks":2034,"value":2035},[163],"Melissa St-Louis",{"type":124,"value":2037},", CRHA, et ",{"type":124,"marks":2039,"value":2040},[163],"Fran Delhoume",{"type":124,"value":2042},", M.Sc. ont présenté un laboratoire culinaire collaboratif utilisant la lasagne pour amorcer la conversation sur la manière de comprendre, de soutenir et de défendre ces individus dans le monde de l'entreprise.",{"type":121,"children":2044},[2045,2047,2050,2051,2054,2056,2059,2061,2064,2065,2068],{"type":124,"value":2046},"Le dramaturge, scénariste et co-directeur de la compagnie théâtrale ",{"type":124,"marks":2048,"value":2049},[163],"Posthumains",{"type":124,"value":1689},{"type":124,"marks":2052,"value":2053},[163],"Dominique Leclerc",{"type":124,"value":2055},", a présenté ",{"type":124,"marks":2057,"value":2058},[163],"Prophecies",{"type":124,"value":2060},", un laboratoire explorant le concept d'autodétermination, de vie privée et de destin. Le laboratoire de l'artiste sonore ",{"type":124,"marks":2062,"value":2063},[163],"David Drury",{"type":124,"value":1689},{"type":124,"marks":2066,"value":2067},[163],"The Language Model",{"type":124,"value":2069},", posait la question suivante : Quel genre de langue émerge lorsque l'intelligence est nourrie d'un régime mono-textuel ?",{"type":121,"children":2071},[2072,2075,2077,2080],{"type":124,"marks":2073,"value":2074},[163],"Caitlan Maggs",{"type":124,"value":2076},", enseignante, chorégraphe et danseuse, a guidé les participants pour qu'ils prospèrent grâce au développement de leur présence. ",{"type":124,"marks":2078,"value":2079},[163],"Are You You?",{"type":124,"value":2081}," était un atelier de coaching qui offrait une perspective nouvelle sur la manière d'être présent et créatif dans leur domaine d'expertise tout en améliorant les compétences en communication.",{"type":121,"children":2083},[2084,2086,2089,2091,2094],{"type":124,"value":2085},"Le technologue créatif ",{"type":124,"marks":2087,"value":2088},[163],"Pierre Thirion",{"type":124,"value":2090}," a développé ",{"type":124,"marks":2092,"value":2093},[163],"RELEVANT OR OBSOLETE",{"type":124,"value":2095},", un jeu télévisé sur l'IA qui aidait les participants à découvrir s'ils étaient prêts pour l'avenir. Les participants étaient choisis au hasard pour monter sur scène et naviguer à travers des sujets choisis pour un nouvel ordre mondial de l'IA.",[],{"_modelApiKey":1294,"assets":2098},[2099,2108],{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":2100},{"width":2101,"height":2102,"url":2103,"alt":58,"title":58,"responsiveImage":2104},3614,2891,"https://www.datocms-assets.com/141830/1727990226-copie-de-2024-05-22_1151308300_photo_by_jimmy_hamelin_11zon.jpg",{"webpSrcSet":2105,"srcSet":2106,"src":2107,"width":1305,"height":151,"sizes":1306},"https://www.datocms-assets.com/141830/1727990226-copie-de-2024-05-22_1151308300_photo_by_jimmy_hamelin_11zon.jpg?dpr=0.25&fit=crop&fm=webp&h=1000&w=806 201w,https://www.datocms-assets.com/141830/1727990226-copie-de-2024-05-22_1151308300_photo_by_jimmy_hamelin_11zon.jpg?dpr=0.5&fit=crop&fm=webp&h=1000&w=806 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C'est ainsi que nous communiquons des sentiments, exprimons notre créativité et créons des souvenirs. Prendre le temps de se ravitailler à C2 Montréal n'est pas seulement une question de repas, mais une opportunité de renforcer les liens et de réunir les gens autour d'un repas. ",{"type":121,"children":2135},[2136,2138,2141,2143,2146,2148,2151,2153,2156],{"type":124,"value":2137},"Cette année, nous avons travaillé avec ",{"type":124,"marks":2139,"value":2140},[163],"Nouveau Standard",{"type":124,"value":2142}," pour nos ",{"type":124,"marks":2144,"value":2145},[163],"restaurants éphémères",{"type":124,"value":2147},". Le ",{"type":124,"marks":2149,"value":2150},[163],"St. Laurent",{"type":124,"value":2152}," était notre lieu de déjeuner d'affaires, qui rendait hommage à son environnement avec un menu axé sur les fruits de mer. ",{"type":124,"marks":2154,"value":2155},[163],"Dimanche",{"type":124,"value":2157}," était une expérience décontractée de partage de plats. Se concentrer sur des établissements de style restaurant nous a permis d'approfondir l'expérience d'hospitalité pour nos participants et a permis à nos participants de renforcer leurs liens entre eux.",[],{"_modelApiKey":112,"copy":2160,"cta":58},{"blocks":2161,"value":2162,"links":2174},[],{"schema":116,"document":2163},{"type":118,"children":2164},[2165,2170],{"type":612,"level":1284,"children":2166},[2167],{"type":124,"marks":2168,"value":2169},[163],"Regarder vers l'avenir",{"type":121,"children":2171},[2172],{"type":124,"value":2173},"Nous ne nous contentons pas de profiter de l'euphorie d'un C2 Montréal épique—nous nous préparons déjà pour la suite. Notre équipe est constamment tournée vers l'avenir, explorant comment nous pouvons être audacieux, créer de nouveaux concepts et donner le ton pour la prochaine génération d'événements.",[],"\u003Cp class=\"p1\">Des questions, une collaboration en tête, ou juste envie de discuter ?\u003C/p>",{"seo":2177,"title":2182,"slug":2183,"tags":2184,"heroAsset":2188,"thumbnail":2195,"modules":2201,"contactTitle":1455},{"title":2178,"description":2179,"image":2180},"Comment le directeur créatif de C2 redéfinit les conférences","Découvrez comment le Directeur Créatif de C2 Studio redéfinit les conférences, avec des stratégies innovantes et des initiatives éco-responsables.",{"url":2181},"https://www.datocms-assets.com/141830/1727987441-2024-05-22_1129222000_photo_by_jimmy_hamelin.jpg?fit=clamp&h=630&w=1200","Dans les coulisses : Comment la vision créative de C2 redéfinit les conférences 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Ce partenariat passionnant est mis en avant dans un nouvel ",{"url":2327,"type":2216,"children":2328},"https://skift.com/2024/07/17/why-accor-is-repositioning-pullman-to-embrace-blended-travel/",[2329],{"type":124,"marks":2330,"value":2331},[163],"article publié sur Skift.",{"type":612,"level":613,"children":2333},[2334],{"type":124,"value":2335},"Comment C2 Studio et Pullman by Accor révolutionnent le voyage d'affaires",{"type":121,"children":2337},[2338,2340,2343,2345,2348],{"type":124,"value":2339},"Dans l'article de Skift, découvrez ",{"type":124,"marks":2341,"value":2342},[163],"comment notre expertise",{"type":124,"value":2344}," en création d’expériences immersives et innovantes ",{"type":124,"marks":2346,"value":2347},[163],"a aidé Pullman à se repositionne",{"type":124,"value":2349},"r pour mieux intégrer les besoins des voyages professionnels et personnels. 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",{"type":121,"children":2487},[2488,2490,2493],{"type":124,"value":2489},"Le ",{"type":124,"marks":2491,"value":2492},[163],"contenu généré par les utilisateurs (UGC)",{"type":124,"value":2494}," est filtré et mis en avant, tandis que les réseaux sociaux peuvent être surveillés pour s'assurer que seul le contenu pertinent est mis en valeur.",[],{"_modelApiKey":112,"copy":2497,"cta":58},{"blocks":2498,"value":2499,"links":2529},[],{"schema":116,"document":2500},{"type":118,"children":2501},[2502,2506,2520],{"type":612,"level":613,"children":2503},[2504],{"type":124,"value":2505},"Faire évoluer votre évènement grâce aux retours et analyses",{"type":121,"children":2507},[2508,2510,2513,2515,2518],{"type":124,"value":2509},"Après l'événement, l'",{"type":124,"marks":2511,"value":2512},[163],"IA",{"type":124,"value":2514}," permet aux organisateurs de ",{"type":124,"marks":2516,"value":2517},[163],"gagner du temps ",{"type":124,"value":2519},"en filtrant et en rassemblant le contenu généré pour créer des supports promotionnels pour de futurs événements. 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Quand tout s’enchaîne sans heurts, les participants se sentent écoutés et peuvent se concentrer sur leurs objectifs.",{"type":121,"children":2570},[2571,2573,2576,2578,2581],{"type":124,"value":2572},"Avec des ",{"type":124,"marks":2574,"value":2575},[163],"attentes élevées",{"type":124,"value":2577}," et des contraintes comme les objectifs trimestriels ou les coûts de voyage, même les participants les plus motivés peuvent trouver ces événements ",{"type":124,"marks":2579,"value":2580},[163],"éprouvants",{"type":124,"value":2582},". 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Les lois sur l'accessibilité varient d'un pays à l'autre, mais même si un lieu respecte les normes, il est essentiel de consulter les participants nécessitant des aménagements spécifiques en amont. Intégrer leurs retours dans la conception de l'événement peut faire une grande différence.",{"type":121,"children":2743},[2744,2746,2749],{"type":124,"value":2745},"Cela s'applique aussi aux ",{"type":124,"marks":2747,"value":2748},[163],"participants neurodivergents.",{"type":124,"value":2750}," Des zones calmes, une signalisation claire et des plans disponibles à l'avance peuvent aider tout le monde à se préparer et réduire le stress.",{"type":121,"children":2752},[2753],{"type":124,"value":29},{"type":121,"children":2755},[2756,2758],{"type":124,"value":2757},"En intégrant l'intelligence émotionnelle dans la planification des événements, vous pouvez créer des expériences véritablement mémorables, laissant les participants inspirés et revigorés. ",{"type":124,"marks":2759,"value":2760},[163],"Prêt à sublimer vos événements ?",[],{"seo":2763,"title":2768,"slug":2769,"tags":2770,"heroAsset":2773,"thumbnail":2784,"modules":2790,"contactTitle":1455},{"title":2764,"description":2765,"image":2766},"Entretien avec Nathalie Van Sasse, Directrice créative de C2","Nathalie Van Sasse van Ysselt, Directrice de création consultante chez C2, partage sa vision audacieuse du marketing expérientiel et de l’innovation immersive.",{"url":2767},"https://www.datocms-assets.com/141830/1730745746-nvsvy_portrait_web.jpg?fit=clamp&h=630&w=1200","Imaginer le futur du marketing expérientiel : entretien avec la Directrice de création consultante de C2","interview-nathalie-van-sasse-creative-director-c2",[2771,2772],{"slug":1143,"label":1144},{"slug":2186,"label":2187},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":2774},{"width":2775,"height":2776,"url":2777,"alt":2778,"title":2779,"responsiveImage":2780},2418,1370,"https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg","Portrait de Nathalie Van Sasse van Ysselt,","Nathalie Van Sasse van Ysselt",{"webpSrcSet":2781,"srcSet":2782,"src":2783,"width":98,"height":99,"sizes":100},"https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.25&fit=crop&fm=webp&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.5&fit=crop&fm=webp&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.75&fit=crop&fm=webp&h=1060&w=1940 1455w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?fit=crop&fm=webp&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.25&fit=crop&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.5&fit=crop&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.75&fit=crop&h=1060&w=1940 1455w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?fit=crop&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?fit=crop&h=1060&w=1940",{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":2785},{"width":2775,"height":2776,"url":2777,"alt":2778,"title":2779,"responsiveImage":2786},{"webpSrcSet":2787,"srcSet":2788,"src":2789,"width":107,"height":108,"sizes":109},"https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.25&fit=crop&fm=webp&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.5&fit=crop&fm=webp&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.75&fit=crop&fm=webp&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?fit=crop&fm=webp&h=1206&w=954 954w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=1.5&fit=crop&fm=webp&h=1206&w=954 1431w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=2&fit=crop&fm=webp&h=1206&w=954 1908w","https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.25&fit=crop&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.5&fit=crop&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.75&fit=crop&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?fit=crop&h=1206&w=954 954w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=1.5&fit=crop&h=1206&w=954 1431w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=2&fit=crop&h=1206&w=954 1908w","https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?fit=crop&h=1206&w=954",[2791,2903,2914,2926,2966,2988,3000,3052],{"_modelApiKey":112,"copy":2792,"cta":58},{"blocks":2793,"value":2794,"links":2902},[],{"schema":116,"document":2795},{"type":118,"children":2796},[2797,2843,2852,2859,2864,2878,2887,2893],{"type":121,"children":2798},[2799,2801,2807,2809,2812,2814,2817,2819,2822,2824,2827,2829,2835,2836,2842],{"type":124,"value":2800},"Chez C2, nous croyons en la force du collectif pour nourrir la créativité, croiser les perspectives et concevoir des expériences inoubliables. C’est dans cet esprit que ",{"url":2802,"type":2216,"children":2803},"https://www.linkedin.com/in/nathalie-van-sasse-van-ysselt-221230bb/",[2804,2806],{"type":124,"marks":2805,"value":2779},[163],{"type":124,"value":1376},{"type":124,"value":2808},"nous rejoint en tant que ",{"type":124,"marks":2810,"value":2811},[163],"Directrice de création consultante",{"type":124,"value":2813},". Avec un parcours riche  en passant de l’",{"type":124,"marks":2815,"value":2816},[163],"art",{"type":124,"value":2818}," à la ",{"type":124,"marks":2820,"value":2821},[163],"technologie",{"type":124,"value":2823}," jusqu’aux expériences",{"type":124,"marks":2825,"value":2826},[163]," de marque",{"type":124,"value":2828},", Nathalie a contribué à des projets majeurs tels que le ",{"url":2830,"type":2216,"children":2831},"https://www.thesphere.com/",[2832],{"type":124,"marks":2833,"value":2834},[163],"Sphere à Las Vegas",{"type":124,"value":1783},{"url":2837,"type":2216,"children":2838},"https://superrealnyc.com/",[2839],{"type":124,"marks":2840,"value":2841},[163],"SuperReal à New York",{"type":124,"value":1636},{"type":121,"children":2844},[2845,2847,2850],{"type":124,"value":2846},"Son intérêt pour le marketing expérientiel est né lors de ses premières années à Berlin, où elle a monté sa propre galerie. C’est là qu’elle a découvert la force d’une ",{"type":124,"marks":2848,"value":2849},[163],"approche multidisciplinaire",{"type":124,"value":2851},", un élément essentiel dans sa façon de créer des expériences marquantes. Une philosophie qui résonne pleinement avec l’ADN de C2.",{"type":2853,"children":2854},"blockquote",[2855],{"type":121,"children":2856},[2857],{"type":124,"value":2858},"\"Ce qui m’a attirée chez C2, c’est cette volonté de repousser les limites et de ne jamais se contenter du statu quo. C’est exactement là où j’aime être : à l’avant-garde de l’innovation.\"",{"type":612,"level":613,"children":2860},[2861],{"type":124,"marks":2862,"value":2863},[163],"Créer des expériences qui marquent les esprits",{"type":121,"children":2865},[2866,2868,2871,2873,2876],{"type":124,"value":2867},"Nathalie n’a qu’un objectif clair : imaginer des expériences qui touchent émotionnellement et laissent une empreinte durable. Pour elle, tout se joue dans la ",{"type":124,"marks":2869,"value":2870},[163],"narration",{"type":124,"value":2872}," et l’",{"type":124,"marks":2874,"value":2875},[163],"immersion sensorielle",{"type":124,"value":2877},". Pour elle, la clé réside dans la narration et l’immersion sensorielle, pour créer un arc émotionnel qui capte l’attention et surprend le public du début à la fin.",{"type":121,"children":2879},[2880,2882,2885],{"type":124,"value":2881},"Pour la prochaine édition de ",{"type":124,"marks":2883,"value":2884},[163],"C2MTL",{"type":124,"value":2886},", elle prévoit des activations qui stimuleront tous les sens, garantissant que chaque moment ait un impact mémorable.",{"type":2853,"children":2888},[2889],{"type":121,"children":2890},[2891],{"type":124,"value":2892},"“La vraie magie opère quand on parvient à provoquer une émotion inattendue chez le public.”",{"type":121,"children":2894},[2895,2897,2900],{"type":124,"value":2896},"Son approche consiste à faire vivre un véritable ",{"type":124,"marks":2898,"value":2899},[163],"voyage émotionnel",{"type":124,"value":2901}," aux participants — un parcours qui les inspire, les bouscule, et les connecte d’une nouvelle manière.",[],{"_modelApiKey":140,"asset":2904},{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":2905},{"width":2906,"height":2907,"url":2908,"alt":58,"title":2909,"responsiveImage":2910},2290,1539,"https://www.datocms-assets.com/141830/1730746791-moment_factory_signature_shows_25_superreal.webp","Photo : Moment Factory",{"webpSrcSet":2911,"srcSet":2912,"src":2913,"width":150,"height":151,"sizes":152},"https://www.datocms-assets.com/141830/1730746791-moment_factory_signature_shows_25_superreal.webp?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1730746791-moment_factory_signature_shows_25_superreal.webp?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1730746791-moment_factory_signature_shows_25_superreal.webp?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1730746791-moment_factory_signature_shows_25_superreal.webp?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1730746791-moment_factory_signature_shows_25_superreal.webp?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1730746791-moment_factory_signature_shows_25_superreal.webp?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1730746791-moment_factory_signature_shows_25_superreal.webp?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1730746791-moment_factory_signature_shows_25_superreal.webp?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1730746791-moment_factory_signature_shows_25_superreal.webp?fit=crop&h=1000&w=1640",{"_modelApiKey":112,"copy":2915,"cta":58},{"blocks":2916,"value":2917,"links":2925},[],{"schema":116,"document":2918},{"type":118,"children":2919},[2920],{"type":121,"children":2921},[2922],{"type":124,"marks":2923,"value":2924},[540],"Crédit photo : Moment Factory",[],{"_modelApiKey":112,"copy":2927,"cta":58},{"blocks":2928,"value":2929,"links":2965},[],{"schema":116,"document":2930},{"type":118,"children":2931},[2932,2937,2955,2959],{"type":612,"level":613,"children":2933},[2934],{"type":124,"marks":2935,"value":2936},[163],"Explorer les nouveaux horizons du digital et des expériences hybrides",{"type":121,"children":2938},[2939,2941,2944,2946,2949,2951,2953],{"type":124,"value":2940},"Dans le paysage actuel, où la technologie redéfinit sans cesse les événements, Nathalie voit dans la fusion du ",{"type":124,"marks":2942,"value":2943},[163],"physique et du digital",{"type":124,"value":2945}," un potentiel immense pour la ",{"type":124,"marks":2947,"value":2948},[163],"narration interactive et immersive",{"type":124,"value":2950},". Avec un outil comme l’",{"type":124,"marks":2952,"value":2512},[163],{"type":124,"value":2954},", elle entrevoit un futur où chaque expérience sera personnalisée et réactive en temps réel.",{"type":121,"children":2956},[2957],{"type":124,"value":2958},"Alors que les formats hybrides et l’interactivité en temps réel évoluent, elle perçoit des opportunités infinies pour personnaliser et enrichir l’engagement des marques avec leur audience.",{"type":2853,"children":2960},[2961],{"type":121,"children":2962},[2963],{"type":124,"value":2964},"\"Le public veut être acteur de l’expérience, pas juste consommateur. Il veut co-créer, s’impliquer.\"",[],{"_modelApiKey":1294,"assets":2967},[2968,2979],{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":2969},{"width":2970,"height":2971,"url":2972,"alt":2973,"title":2974,"responsiveImage":2975},1063,700,"https://www.datocms-assets.com/141830/1730747198-653ab1c948371-1712152059.jpg","Las Vegas Sphere","Photo : Greg Doherty / Getty Images",{"webpSrcSet":2976,"srcSet":2977,"src":2978,"width":1305,"height":151,"sizes":1306},"https://www.datocms-assets.com/141830/1730747198-653ab1c948371-1712152059.jpg?dpr=0.25&fit=crop&fm=webp&h=1000&w=806 201w,https://www.datocms-assets.com/141830/1730747198-653ab1c948371-1712152059.jpg?dpr=0.5&fit=crop&fm=webp&h=1000&w=806 403w,https://www.datocms-assets.com/141830/1730747198-653ab1c948371-1712152059.jpg?dpr=0.75&fit=crop&fm=webp&h=1000&w=806 604w,https://www.datocms-assets.com/141830/1730747198-653ab1c948371-1712152059.jpg?fit=crop&fm=webp&h=1000&w=806 806w","https://www.datocms-assets.com/141830/1730747198-653ab1c948371-1712152059.jpg?dpr=0.25&fit=crop&h=1000&w=806 201w,https://www.datocms-assets.com/141830/1730747198-653ab1c948371-1712152059.jpg?dpr=0.5&fit=crop&h=1000&w=806 403w,https://www.datocms-assets.com/141830/1730747198-653ab1c948371-1712152059.jpg?dpr=0.75&fit=crop&h=1000&w=806 604w,https://www.datocms-assets.com/141830/1730747198-653ab1c948371-1712152059.jpg?fit=crop&h=1000&w=806 806w","https://www.datocms-assets.com/141830/1730747198-653ab1c948371-1712152059.jpg?fit=crop&h=1000&w=806",{"isVideo":61,"videoHeight":70,"videoUrl":29,"videoWidth":72,"image":2980},{"width":567,"height":70,"url":2981,"alt":2982,"title":2983,"responsiveImage":2984},"https://www.datocms-assets.com/141830/1730747165-2023-10-02-sphere-fury.jpg","Las Vegas Sphere inside","Photo : Rich Fury/Sphere Entertainment",{"webpSrcSet":2985,"srcSet":2986,"src":2987,"width":1305,"height":151,"sizes":1306},"https://www.datocms-assets.com/141830/1730747165-2023-10-02-sphere-fury.jpg?dpr=0.25&fit=crop&fm=webp&h=1000&w=806 201w,https://www.datocms-assets.com/141830/1730747165-2023-10-02-sphere-fury.jpg?dpr=0.5&fit=crop&fm=webp&h=1000&w=806 403w,https://www.datocms-assets.com/141830/1730747165-2023-10-02-sphere-fury.jpg?dpr=0.75&fit=crop&fm=webp&h=1000&w=806 604w,https://www.datocms-assets.com/141830/1730747165-2023-10-02-sphere-fury.jpg?fit=crop&fm=webp&h=1000&w=806 806w","https://www.datocms-assets.com/141830/1730747165-2023-10-02-sphere-fury.jpg?dpr=0.25&fit=crop&h=1000&w=806 201w,https://www.datocms-assets.com/141830/1730747165-2023-10-02-sphere-fury.jpg?dpr=0.5&fit=crop&h=1000&w=806 403w,https://www.datocms-assets.com/141830/1730747165-2023-10-02-sphere-fury.jpg?dpr=0.75&fit=crop&h=1000&w=806 604w,https://www.datocms-assets.com/141830/1730747165-2023-10-02-sphere-fury.jpg?fit=crop&h=1000&w=806 806w","https://www.datocms-assets.com/141830/1730747165-2023-10-02-sphere-fury.jpg?fit=crop&h=1000&w=806",{"_modelApiKey":112,"copy":2989,"cta":58},{"blocks":2990,"value":2991,"links":2999},[],{"schema":116,"document":2992},{"type":118,"children":2993},[2994],{"type":121,"children":2995},[2996],{"type":124,"marks":2997,"value":2998},[540],"Crédits photo : (1) Greg Doherty/Getty Images, (2) Rich Fury/Sphere Entertainment",[],{"_modelApiKey":112,"copy":3001,"cta":58},{"blocks":3002,"value":3003,"links":3051},[],{"schema":116,"document":3004},{"type":118,"children":3005},[3006,3011,3037,3045],{"type":612,"level":613,"children":3007},[3008],{"type":124,"marks":3009,"value":3010},[163],"Brandweek 2025 : un nouveau défi passionnant",{"type":121,"children":3012},[3013,3015,3018,3024,3026,3032,3035],{"type":124,"value":3014},"Parmi les projets qui l’enthousiasment le plus, il y a la ",{"type":124,"marks":3016,"value":3017},[163],"collaboration avec ",{"url":3019,"type":2216,"children":3020},"https://www.adweek.com/",[3021],{"type":124,"marks":3022,"value":3023},[163],"Adweek",{"type":124,"value":3025}," pour diriger l’activation de ",{"url":3027,"type":2216,"children":3028},"https://event.adweek.com/brandweek_2024/",[3029],{"type":124,"marks":3030,"value":3031},[163],"Brandweek ",{"type":124,"marks":3033,"value":3034},[163],"2025",{"type":124,"value":3036},". Ce projet offre une occasion unique de redéfinir les activations de marque et de repousser les limites du marketing expérientiel, en créant des interactions authentiques et engageantes entre les marques et leur public.",{"type":121,"children":3038},[3039,3041,3044],{"type":124,"value":3040},"Défiant les approches traditionnelles du marketing, Nathalie veut apporter des idées novatrices, que ce soit à travers de nouvelles formes de narration pour des campagnes d’affichage ou en explorant comment les marques peuvent devenir de véritables ",{"type":124,"marks":3042,"value":3043},[163],"catalyseurs culturels",{"type":124,"value":1636},{"type":2853,"children":3046},[3047],{"type":121,"children":3048},[3049],{"type":124,"value":3050},"\"Sortir des schémas traditionnels est toujours un challenge, mais c’est aussi là que l’innovation trouve son sens.\"",[],{"_modelApiKey":112,"copy":3053,"cta":58},{"blocks":3054,"value":3055,"links":3090},[],{"schema":116,"document":3056},{"type":118,"children":3057},[3058,3063,3084],{"type":612,"level":613,"children":3059},[3060],{"type":124,"marks":3061,"value":3062},[163],"Et après ? Le futur de C2 Studio",{"type":121,"children":3064},[3065,3067,3069,3071,3074,3075,3078,3080,3083],{"type":124,"value":3066},"Pour ce qui est de l’avenir, l’impact de Nathalie chez ",{"type":124,"marks":3068,"value":6},[163],{"type":124,"value":3070}," s’annonce décisif. 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