[{"data":1,"prerenderedAt":3249},["ShallowReactive",2],{"landingpages":3,"global":144,"articles":216},{"allBaseTemplates":4},[5],{"slug":6,"seo":7,"title":8,"richText":10,"contactTitle":143},"terms-and-conditions",{"title":8,"description":9,"image":9},"Terms & Conditions",null,{"_modelApiKey":11,"copy":12,"cta":9},"module_rich_text",{"blocks":13,"value":14,"links":142},[],{"schema":15,"document":16},"dast",{"type":17,"children":18},"root",[19,26,31,36,38,42,46,75,76,80,84,98,99,103,107,108,112,116,117,121,125,126,130,134,138],{"type":20,"level":21,"children":22},"heading",2,[23],{"type":24,"value":25},"span","At [Website Name], we understand the importance of your privacy and are committed to protecting it. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit our website and use our services. By accessing or using our website, you agree to the terms described in this Privacy Policy. If you do not agree with any aspect of this policy, please refrain from using our website. ",{"type":20,"level":27,"children":28},3,[29],{"type":24,"value":30},"1. Collection of Personal Information ",{"type":32,"children":33},"paragraph",[34],{"type":24,"value":35},"We may collect certain personally identifiable information from you, such as your name, email address, and phone number, when you voluntarily provide it to us. Rest assured that we will never collect sensitive information such as your social security number or credit card details. We use cookies and similar technologies to collect non-personal information about your browsing activities on our website for statistical analysis and website improvement purposes. ",{"type":37},"thematicBreak",{"type":20,"level":27,"children":39},[40],{"type":24,"value":41},"2. Use of Personal Information ",{"type":32,"children":43},[44],{"type":24,"value":45},"We may use the personal information you provide to us in the following ways: ",{"type":47,"style":48,"children":49},"list","bulleted",[50,57,63,69],{"type":51,"children":52},"listItem",[53],{"type":32,"children":54},[55],{"type":24,"value":56},"To personalize your experience on our website and tailor the content to your preferences. ",{"type":51,"children":58},[59],{"type":32,"children":60},[61],{"type":24,"value":62},"To improve our products and services based on your feedback. ",{"type":51,"children":64},[65],{"type":32,"children":66},[67],{"type":24,"value":68},"To send periodic emails regarding updates, promotions, and important announcements related to our website and services. ",{"type":51,"children":70},[71],{"type":32,"children":72},[73],{"type":24,"value":74},"To respond to your inquiries, comments, or requests for customer support. ",{"type":37},{"type":20,"level":27,"children":77},[78],{"type":24,"value":79},"3. Disclosure of Personal Information ",{"type":32,"children":81},[82],{"type":24,"value":83},"We value your privacy and will never sell, trade, or rent your personal information to third parties without your explicit consent. However, we may disclose your personal information in the following circumstances: ",{"type":47,"style":48,"children":85},[86,92],{"type":51,"children":87},[88],{"type":32,"children":89},[90],{"type":24,"value":91},"To trusted third-party service providers who assist us in operating our website, conducting business, or servicing you, as long as they agree to keep your information confidential. ",{"type":51,"children":93},[94],{"type":32,"children":95},[96],{"type":24,"value":97},"To comply with legal obligations, enforce our website policies, or protect our rights, property, or safety, as required by law. ",{"type":37},{"type":20,"level":27,"children":100},[101],{"type":24,"value":102},"4. Security of Personal Information ",{"type":32,"children":104},[105],{"type":24,"value":106},"We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. We use industry-standard security practices and technologies, including firewalls, encryption, and secure socket layer (SSL) technology, to safeguard your information. However, please be aware that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. ",{"type":37},{"type":20,"level":27,"children":109},[110],{"type":24,"value":111},"5. Children's Privacy ",{"type":32,"children":113},[114],{"type":24,"value":115},"Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under the age of 13, we will promptly delete it from our records. ",{"type":37},{"type":20,"level":27,"children":118},[119],{"type":24,"value":120},"6. Changes to this Privacy Policy ",{"type":32,"children":122},[123],{"type":24,"value":124},"We reserve the right to modify or update this Privacy Policy at any time without prior notice. Any changes will be effective immediately upon posting the revised policy on our website. We encourage you to review this page periodically to stay informed about how we are protecting your personal information. ",{"type":37},{"type":20,"level":27,"children":127},[128],{"type":24,"value":129},"7. Contact Information ",{"type":32,"children":131},[132],{"type":24,"value":133},"If you have any questions, concerns, or suggestions regarding this Privacy Policy, please contact us at [email address]. ",{"type":32,"children":135},[136],{"type":24,"value":137},"By using our website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. ",{"type":32,"children":139},[140],{"type":24,"value":141},"Please note that this Privacy Policy is entirely fictitious and should not be used as a template or guideline for a real website. It is important to consult legal professionals to create an accurate and legally compliant Privacy Policy based on your specific circumstances.",[],"\u003Cp>Ready to make a \u003Cbr />scene together?\u003C/p>",{"_site":145,"global":152},{"globalSeo":146},{"siteName":147,"fallbackSeo":148},"C2",{"title":147,"description":149,"image":150},"We are C2. We create standout events through unforgettable moments and unmistakable flair. ",{"url":151},"https://www.datocms-assets.com/141830/1728487455-c2-studio-open-graph-en.jpg?fit=clamp&h=630&w=1200",{"address":153,"copyrights":154,"collective":155,"socialLinks":156,"newsletterTitle":163,"newsletterCtaLabel":164,"newletterCtaUrl":165,"navigation":166,"navigationLeft":193,"navigationRight":204,"contactBackgroundAsset":210,"contactFormId":214,"xoFormId":215},"\u003Cp>\u003Cspan style=\"text-decoration: underline;\">Montreal\u003C/span> - 1, Place Ville Marie, Suite 12102 Montréal (QC) H3B 3Y1, Canada\u003C/p>\n\u003Cp>\u003Cspan style=\"text-decoration: underline;\">Toronto\u003C/span> -  952 Queen St. W. Toronto, Ontario, M6J 1G8, Canada\u003C/p>\n\u003Cp>\u003Cspan style=\"text-decoration: underline;\">New York\u003C/span> - 395 Hudson Street, 8th floor, New York, NY, 10014, United States\u003C/p>\n\u003Cp>\u003Cspan style=\"text-decoration: underline;\">London\u003C/span> - 5th and 6th Floor, Herbal House, 8 Back Hill, London, EC1R 5EN, United Kingdom\u003C/p>","{year} © C2 ","\u003Cp>Proud member of the\u003Cbr />\u003Ca href=\"https://kyu.com/\" target=\"_blank\" rel=\"noopener\">kyu Collective\u003C/a>\u003C/p>",[157,160],{"link":158,"icon":159},"https://www.linkedin.com/company/wearec2studio","linkedin",{"link":161,"icon":162},"https://www.instagram.com/c2experiences/","instagram","Sign up for our newsletter updates","Sign up","https://share.hsforms.com/121_EZDcfScKVWm8HLaOniwq28y6",[167,175,179,184,189],{"label":168,"isInternalLink":169,"externalLink":170,"internalLink":171,"homeAnchor":174},"About",true,"",{"id":172,"_modelApiKey":173},"X_uqkHdiTDS1DwoyWUTHGA","home","about",{"label":176,"isInternalLink":169,"externalLink":170,"internalLink":177,"homeAnchor":178},"Case 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Montréal",false,"https://c2montreal.com/",[205,207],{"label":190,"isInternalLink":169,"externalLink":170,"internalLink":206,"homeAnchor":192},{"id":172,"_modelApiKey":173},{"label":208,"isInternalLink":202,"externalLink":209,"internalLink":9,"homeAnchor":170},"Privacy Policy","https://43774926.fs1.hubspotusercontent-na1.net/hubfs/43774926/C2%20Studio%20%20Privacy%20Policy.pdf",{"isVideo":169,"videoHeight":211,"videoUrl":212,"videoWidth":213,"image":9},900,"https://player.vimeo.com/progressive_redirect/playback/1080279754/rendition/720p/file.mp4?loc=external&signature=793e52e02d2ef3fdbc9b84928934c6a9adef55d4426ce0d4630e3caea6f58a7c",1600,"c8015188-ed4b-4405-bc95-e456f727a8c4","15a70596-b53c-4c19-bf64-d89089325489",{"allArticles":217},[218,486,682,1122,1215,1491,2097,2191,2301,2443,2650,3022],{"seo":219,"title":220,"slug":221,"tags":222,"heroAsset":223,"thumbnail":235,"modules":244,"contactTitle":143},{"title":220,"description":9,"image":9},"The Most Valuable Minute in Marketing","the-most-valuable-minute-in-marketing",[],{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":224},{"width":225,"height":226,"url":227,"alt":9,"title":9,"responsiveImage":228},1280,853,"https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg",{"webpSrcSet":229,"srcSet":230,"src":231,"width":232,"height":233,"sizes":234},"https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?fit=crop&fm=webp&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.25&fit=crop&h=1060&w=1940 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477w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?fit=crop&fm=webp&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.25&fit=crop&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.5&fit=crop&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?dpr=0.75&fit=crop&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?fit=crop&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1774478238-sky-lab-outdoors-grande-taille.jpeg?fit=crop&h=1206&w=954",954,1206,"(max-width: 954px) 100vw, 954px",[245,268,282,340,348,392,400,458,466],{"_modelApiKey":11,"copy":246,"cta":9},{"blocks":247,"value":248,"links":267},[],{"schema":15,"document":249},{"type":17,"children":250},[251,255,259,263],{"type":32,"children":252},[253],{"type":24,"value":254},"Marketing today operates at the speed of seconds. The trouble is, in most channels, that’s also all the time you get with your audience. ",{"type":32,"children":256},[257],{"type":24,"value":258},"A quick impression in a social feed. A glimpse of a logo on a billboard. A few seconds of attention before a video is skipped. Entire marketing and media strategies are built around capturing these small fragments of awareness before audiences move on.",{"type":32,"children":260},[261],{"type":24,"value":262},"That’s not to say these channels lack value. Those moments keep brands visible in crowded markets. But they rarely generate business, connection, or meaningful opportunity.",{"type":32,"children":264},[265],{"type":24,"value":266},"Those outcomes depend on a different set of conditions: time, proximity, and real human interaction.",[],{"_modelApiKey":269,"asset":270},"module_fullwidth_asset",{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":271},{"width":272,"height":273,"url":274,"alt":9,"title":9,"responsiveImage":275},1556,996,"https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg",{"webpSrcSet":276,"srcSet":277,"src":278,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478267-labs-c2-mtl.jpeg?fit=crop&h=1000&w=1640",1640,1000,"(max-width: 1640px) 100vw, 1640px",{"_modelApiKey":11,"copy":283,"cta":9},{"blocks":284,"value":285,"links":339},[],{"schema":15,"document":286},{"type":17,"children":287},[288,294,298,302,306,310,314,318,323,327,331,335],{"type":32,"children":289},[290],{"type":24,"marks":291,"value":293},[292],"strong","The Power of IRL Experiences",{"type":32,"children":295},[296],{"type":24,"value":297},"Live IRL experiences operate under a completely different dynamic.",{"type":32,"children":299},[300],{"type":24,"value":301},"Something fundamentally different happens when people step into the same physical space. Instead of competing for a sliver of attention, brands gain access to something exponentially more valuable: time spent face-to-face with another human being.",{"type":32,"children":303},[304],{"type":24,"value":305},"So what is the most valuable minute in marketing today?",{"type":32,"children":307},[308],{"type":24,"value":309},"The answer is surprisingly simple. It is the minute someone spends interacting with your brand in the same room. Because that minute builds trust, drives action, shapes behaviour, and leads to decisions. ",{"type":32,"children":311},[312],{"type":24,"value":313},"There is no universal formula that converts a minute of in-person interaction into a precise number of digital impressions. Marketing rarely works that way. But a growing body of research helps explain why face-to-face experiences consistently produce stronger results.",{"type":32,"children":315},[316],{"type":24,"value":317},"So let’s get into it.",{"type":32,"children":319},[320],{"type":24,"marks":321,"value":322},[292],"Trust Builds Faster in Person",{"type":32,"children":324},[325],{"type":24,"value":326},"One of the clearest advantages of in-person interaction is its ability to build trust.",{"type":32,"children":328},[329],{"type":24,"value":330},"Research from the Freeman Trust Report shows that after attending an in-person experience, 95% of working professionals say they trust the brand more. ",{"type":32,"children":332},[333],{"type":24,"value":334},"That level of trust is difficult to achieve in any other setting. When people encounter a brand face-to-face, they observe behaviour, tone, and intent. They ask questions and evaluate credibility in real time.",{"type":32,"children":336},[337],{"type":24,"value":338},"The interaction shows people how the brand thinks and what it stands for. It creates the conditions for trust to form through real dialogue, shared challenges, and moments of vulnerability. People engage openly and start building real connections.",[],{"_modelApiKey":269,"asset":341},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":342},{"width":225,"height":226,"url":343,"alt":9,"title":9,"responsiveImage":344},"https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg",{"webpSrcSet":345,"srcSet":346,"src":347,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478523-2025-05-22_17051633_photo_by_agnieszka_stalkoper-1-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":349,"cta":9},{"blocks":350,"value":351,"links":391},[],{"schema":15,"document":352},{"type":17,"children":353},[354,359,363,367,371,374,379,383,387],{"type":32,"children":355},[356],{"type":24,"marks":357,"value":358},[292],"Proximity Increases Influence",{"type":32,"children":360},[361],{"type":24,"value":362},"Research cited by Harvard Business Review found that a face-to-face request is 34 times more successful than an email. Not 34 percent. Thirty-four times. ",{"type":32,"children":364},[365],{"type":24,"value":366},"In the underlying experiments, email requests succeeded roughly 10% of the time, while in-person requests succeeded closer to 70%. ",{"type":32,"children":368},[369],{"type":24,"value":370},"Proximity changes the dynamic of influence. When people are physically present, questions can be asked, reactions are visible, and credibility is assessed in real time. Saying yes becomes easier. Saying no becomes harder.",{"type":32,"children":372},[373],{"type":24,"value":170},{"type":32,"children":375},[376],{"type":24,"marks":377,"value":378},[292],"Interaction Drives Action",{"type":32,"children":380},[381],{"type":24,"value":382},"Another advantage of in-person engagement is its ability to generate action instead of passive awareness.",{"type":32,"children":384},[385],{"type":24,"value":386},"Research from the Freeman Trust Report shows that after attending a live experience, 87% of participants take some form of follow-up action. They talk about the brand with colleagues, visit its website, or continue interacting through other channels.",{"type":32,"children":388},[389],{"type":24,"value":390},"That behavior reveals an important distinction in how marketing value is created. Most marketing moments end when the exposure ends, whereas in-person interactions often trigger desired outcomes beyond the moment itself.",[],{"_modelApiKey":269,"asset":393},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":394},{"width":225,"height":226,"url":395,"alt":9,"title":9,"responsiveImage":396},"https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg",{"webpSrcSet":397,"srcSet":398,"src":399,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478568-2025-05-22_1643511900_photo_by_jimmy_hamelin-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":401,"cta":9},{"blocks":402,"value":403,"links":457},[],{"schema":15,"document":404},{"type":17,"children":405},[406,411,415,419,423,428,433,437,441,445,449,453],{"type":32,"children":407},[408],{"type":24,"marks":409,"value":410},[292],"In-Person Environments Drive Decision Making",{"type":32,"children":412},[413],{"type":24,"value":414},"In-person interaction also supports the kinds of outcomes that business gatherings are designed to produce.",{"type":32,"children":416},[417],{"type":24,"value":418}," Studies on collaboration consistently show that people believe in-person meetings lead to stronger engagement, better creative thinking, and faster decision-making. These are precisely the dynamics organizations seek when they bring leaders together.",{"type":32,"children":420},[421],{"type":24,"value":422},"Face-to-face environments create the conditions where complex problems can be discussed, partnerships can build trust, and strategic ideas have the time they need to develop.",{"type":32,"children":424},[425],{"type":24,"marks":426,"value":427},[292]," ",{"type":32,"children":429},[430],{"type":24,"marks":431,"value":432},[292],"Time Concentration Changes the Value of Attention",{"type":32,"children":434},[435],{"type":24,"value":436},"Perhaps the most overlooked advantage of experiential environments is how they concentrate attention.",{"type":32,"children":438},[439],{"type":24,"value":440},"Most marketing channels distribute tiny moments of exposure across thousands of individuals. A few seconds here. A passing glance there. Attention is fragmented across platforms and constantly interrupted.",{"type":32,"children":442},[443],{"type":24,"value":444},"Experiences operate differently. They gather people in one place and hold their attention for extended periods of time.",{"type":32,"children":446},[447],{"type":24,"value":448},"Instead of seconds, brands gain minutes. Sometimes hours.",{"type":32,"children":450},[451],{"type":24,"value":452},"That shift matters because meaningful decisions rarely happen in passing moments. They happen when people have the time to ask questions, challenge ideas, and work through the implications.",{"type":32,"children":454},[455],{"type":24,"value":456},"Time changes the depth and quality of the interaction.",[],{"_modelApiKey":269,"asset":459},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":460},{"width":225,"height":226,"url":461,"alt":9,"title":9,"responsiveImage":462},"https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg",{"webpSrcSet":463,"srcSet":464,"src":465,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1774478624-2024-05-21_1539509600_photo_by_jimmy_hamelin-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":467,"cta":9},{"blocks":468,"value":469,"links":485},[],{"schema":15,"document":470},{"type":17,"children":471},[472,477,481],{"type":32,"children":473},[474],{"type":24,"marks":475,"value":476},[292],"Most marketing buys exposure. Experiences buy opportunity.",{"type":32,"children":478},[479],{"type":24,"value":480},"Not all marketing minutes are created equal. Some minutes create awareness. Others generate the conditions where trust forms, influence grows, and real decisions take shape.",{"type":32,"children":482},[483],{"type":24,"value":484},"The most valuable minute in marketing today is the minute your audience spends in the room with you.",[],{"seo":487,"title":489,"slug":490,"tags":491,"heroAsset":492,"thumbnail":499,"modules":505,"contactTitle":681},{"title":488,"description":9,"image":9},"How to Earn C-Suite Attention in 2026","The New Rules for C-Suite Engagement","the-new-rules-for-c-suite-engagement",[],{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":493},{"width":225,"height":226,"url":494,"alt":9,"title":9,"responsiveImage":495},"https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg",{"webpSrcSet":496,"srcSet":497,"src":498,"width":232,"height":233,"sizes":234},"https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?fit=crop&fm=webp&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.25&fit=crop&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.5&fit=crop&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?fit=crop&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?fit=crop&h=1060&w=1940",{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":500},{"width":225,"height":226,"url":494,"alt":9,"title":9,"responsiveImage":501},{"webpSrcSet":502,"srcSet":503,"src":504,"width":241,"height":242,"sizes":243},"https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?fit=crop&fm=webp&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.25&fit=crop&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.5&fit=crop&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?dpr=0.75&fit=crop&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?fit=crop&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1771519937-2018-05-23_13460300_photo_by_jfgalipeau-grande-taille.jpeg?fit=crop&h=1206&w=954",[506,517,536,544,583,591,630,638],{"_modelApiKey":11,"copy":507,"cta":9},{"blocks":508,"value":509,"links":516},[],{"schema":15,"document":510},{"type":17,"children":511},[512],{"type":32,"children":513},[514],{"type":24,"marks":515,"value":488},[292],[],{"_modelApiKey":11,"copy":518,"cta":9},{"blocks":519,"value":520,"links":535},[],{"schema":15,"document":521},{"type":17,"children":522},[523,527,531],{"type":32,"children":524},[525],{"type":24,"value":526},"C-suite executives require a different approach than they did even a few years ago. What worked before isn't landing the same way. The gap between what's being offered and what executives actually value is widening. ",{"type":32,"children":528},[529],{"type":24,"value":530},"Most gatherings still focus on content volume or headline speakers. C-suite leaders are looking for something different: conversations that move thinking forward, peers who challenge their assumptions, and formats designed for real strategic work.",{"type":32,"children":532},[533],{"type":24,"value":534},"Here’s how to earn their attention in 2026.",[],{"_modelApiKey":269,"asset":537},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":538},{"width":225,"height":226,"url":539,"alt":9,"title":9,"responsiveImage":540},"https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg",{"webpSrcSet":541,"srcSet":542,"src":543,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1771519971-2016-05-26_08165861_photo_by_jimmy_hamelin-edit-2-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":545,"cta":9},{"blocks":546,"value":547,"links":582},[],{"schema":15,"document":548},{"type":17,"children":549},[550,555,560,564,569,573,578],{"type":32,"children":551},[552],{"type":24,"marks":553,"value":554},[292],"How to Get the C-Suite to Your Gathering",{"type":32,"children":556},[557],{"type":24,"marks":558,"value":559},[292],"Design for Scarcity",{"type":32,"children":561},[562],{"type":24,"value":563},"Scarcity creates desire; it makes a seat at the table more irresistible, increases the likelihood of acceptance, and elevates the experience. With fewer participants, conversations generate richer insights and strategic thinking. Takeaways become more coveted. Information retention increases. Key moments become more memorable. At C2, we favour strategic density over scale.  Every seat is deliberately planned to maximize business impact.",{"type":32,"children":565},[566],{"type":24,"marks":567,"value":568},[292],"Anchor the Event to Current Executive Priorities ",{"type":32,"children":570},[571],{"type":24,"value":572},"In 2026, CEOs say uncertainty defines their decision-making. Economic volatility, geopolitical conflict, and technological disruption dominate their thinking. Leaders are prioritizing resilience and long-term value creation over short-term performance. C-suite gatherings need to connect to what keeps them awake at night. This is the philosophy behind our approach at C2. We anchor every gathering to the strategic challenges executives are managing daily. If the gathering directly addresses their problems and anxieties and promises a solution, they’ll come. If it doesn't, they stay home.",{"type":32,"children":574},[575],{"type":24,"marks":576,"value":577},[292],"Make Time Efficiency Part of the Value Proposition",{"type":32,"children":579},[580],{"type":24,"value":581},"Sessions are getting shorter. Networking breaks are getting longer. Attendees want active involvement and meaningful interaction. Time is a precious resource. The schedule needs to respect and reflect that. At C2, we structure agendas to maximize both efficiency and connection by pairing compact, high-impact sessions with extended networking windows where strategic conversations can naturally come to life. We make efficiency visible in the structure and build in deliberate space for thinking and connecting. The schedule itself becomes the signal that we understand what matters.",[],{"_modelApiKey":269,"asset":584},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":585},{"width":225,"height":226,"url":586,"alt":9,"title":9,"responsiveImage":587},"https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg",{"webpSrcSet":588,"srcSet":589,"src":590,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1771519994-2016-04-12_12592900_photo_by_allen_mceachern-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":592,"cta":9},{"blocks":593,"value":594,"links":629},[],{"schema":15,"document":595},{"type":17,"children":596},[597,602,607,611,616,620,625],{"type":32,"children":598},[599],{"type":24,"marks":600,"value":601},[292],"How to Engage the C-Suite at Your Gathering",{"type":32,"children":603},[604],{"type":24,"marks":605,"value":606},[292],"Match the Stakes They're Playing For",{"type":32,"children":608},[609],{"type":24,"value":610},"C-suite audiences come from high-stakes sectors where failure has real consequences. Engaging them in 2026 requires the same rigor. Old tactics no longer work. This is why we bring experts from high-stakes fields into the room. We work with leaders who've navigated complexity in their own realms and can help executives confront uncertainty and build resilience. We apply design thinking and human-centered approaches to innovation. We're exploring methodologies like scenario planning and case method teaching from innovation-forward sectors like tech and finance, and integrating them into our session formats. C-suite engagement is a high-stakes environment, and we're constantly evolving how we design for it.",{"type":32,"children":612},[613],{"type":24,"marks":614,"value":615},[292],"Make the Room the Competitive Advantage",{"type":32,"children":617},[618],{"type":24,"value":619},"Who's in the room matters more than what's on the agenda. C-suite executives attend gatherings to access people and insights they can't reach any other way. While information is abundant, strategic expertise is not democratized. Matching curated expertise with the right audience is invaluable. At C2, we design sessions that generate strategic thinking and conversations by bringing the right voices together. We bring in thinkers from unexpected disciplines, experts outside our partners' typical ecosystem, and perspectives that challenge conventional thinking. ",{"type":32,"children":621},[622],{"type":24,"marks":623,"value":624},[292],"Design for Strategic Friction",{"type":32,"children":626},[627],{"type":24,"value":628},"We create environments where challenging conversations come to the surface. Where assumptions get tested. Where easy answers are not available. C-suite executives are looking for productive tension that sharpens thinking. Strategic friction forces clarity. It surfaces blind spots. It pushes leaders to defend their reasoning and refine their position. It’s crucial that dissent is structured into the event design, where debate is the format and disagreements are generative, not divisive.",[],{"_modelApiKey":269,"asset":631},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":632},{"width":225,"height":226,"url":633,"alt":9,"title":9,"responsiveImage":634},"https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg",{"webpSrcSet":635,"srcSet":636,"src":637,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1771520016-2016-04-11_21063400_photo_by_allen_mceachern-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":639,"cta":9},{"blocks":640,"value":641,"links":680},[],{"schema":15,"document":642},{"type":17,"children":643},[644,649,654,658,663,667,672,676],{"type":32,"children":645},[646],{"type":24,"marks":647,"value":648},[292],"How to Make C-Suite Gatherings Generate Business Outcomes",{"type":32,"children":650},[651],{"type":24,"marks":652,"value":653},[292],"Design Clear Post-Event Continuity",{"type":32,"children":655},[656],{"type":24,"value":657},"Momentum fades fast. This is why post-event continuity is built into the infrastructure of every C2 gathering. We incorporate mechanisms  that track who connects with whom. We create conditions that enable relationships to deepen naturally after the gathering ends. We use neuroscience and sentiment measurement to understand what resonated and what needs follow-through. The post-event experience is architected with the same rigor as the event itself. The event simply triggers a sequence. ",{"type":32,"children":659},[660],{"type":24,"marks":661,"value":662},[292],"Measure The Moment and The Momentum ",{"type":32,"children":664},[665],{"type":24,"value":666},"Traditional event metrics focus on attendance, registration, satisfaction surveys, and everything that happens during the gathering. C2's approach mirrors our design philosophy. What happens after matters just as much. Based on our GenXP methodology, we've established a measurement framework called From Moment to Momentum, that captures both the moment and the momentum generated after. Momentum metrics are harder to capture, but they're what actually matter. They track whether the gathering created lasting impact, not just immediate engagement.",{"type":32,"children":668},[669],{"type":24,"marks":670,"value":671},[292],"The Bottom Line",{"type":32,"children":673},[674],{"type":24,"value":675},"The events that earn C-suite attention in 2026 will be the ones designed with precision around what executives actually need: access to the right peers, formats that enable real strategic work, and experiences that generate influence long after the gathering ends. ",{"type":32,"children":677},[678],{"type":24,"value":679},"This requires rethinking everything from how invitations are extended to how success is measured. The organizations that make this shift will find that C-suite engagement becomes easier because they're building what executives are actively seeking. The ones that continue optimizing for scale, content volume, and traditional metrics will keep wondering why attendance is declining and business outcomes remain elusive.",[],"\u003Cp>\u003Ca href=\"https://c2-experiences.com/#contact\">Ready to make a scene together?\u003C/a>\u003C/p>",{"seo":683,"title":684,"slug":685,"tags":686,"heroAsset":687,"thumbnail":696,"modules":702,"contactTitle":1121},{"title":684,"description":9,"image":9},"The Experience Trends Our Team Can’t Stop Talking About","the-experience-trends-our-team-can-t-stop-talking-about",[],{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":688},{"width":689,"height":690,"url":691,"alt":9,"title":9,"responsiveImage":692},1200,800,"https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg",{"webpSrcSet":693,"srcSet":694,"src":695,"width":232,"height":233,"sizes":234},"https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&fm=webp&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.25&fit=crop&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.5&fit=crop&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&h=1060&w=1940",{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":697},{"width":689,"height":690,"url":691,"alt":9,"title":9,"responsiveImage":698},{"webpSrcSet":699,"srcSet":700,"src":701,"width":241,"height":242,"sizes":243},"https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&fm=webp&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.25&fit=crop&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.5&fit=crop&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.75&fit=crop&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&h=1206&w=954",[703,722,740,769,776,805,813,842,850,866,895,903,932,940,969,977,994,1023,1031,1060,1068,1097,1105],{"_modelApiKey":11,"copy":704,"cta":9},{"blocks":705,"value":706,"links":721},[],{"schema":15,"document":707},{"type":17,"children":708},[709,713,717],{"type":32,"children":710},[711],{"type":24,"value":712},"In 2026, brand experiences aren’t just showing up, they’re doing the heavy lifting for brands. They’re how connections happen, how stories stick, and how relevance is built.",{"type":32,"children":714},[715],{"type":24,"value":716},"At C2, curiosity is where it all starts. Every year, our creative team zooms out to read the cultural signals, with tools like Pinterest Predicts as a guide to pinpoint the trends we believe have real potential in the world of experiences.",{"type":32,"children":718},[719],{"type":24,"value":720},"Think of this as a peek inside our creative studio: the experience trends exciting our team right now, and how they could translate into memorable, high-impact moments for brands in 2026.",[],{"_modelApiKey":11,"copy":723,"cta":9},{"blocks":724,"value":725,"links":739},[],{"schema":15,"document":726},{"type":17,"children":727},[728,733],{"type":20,"level":21,"children":729},[730],{"type":24,"marks":731,"value":732},[292],"Ash Wellwood’s Picks",{"type":32,"children":734},[735],{"type":24,"marks":736,"value":738},[737],"emphasis","Creative Director",[],{"_modelApiKey":11,"copy":741,"cta":9},{"blocks":742,"value":743,"links":768},[],{"schema":15,"document":744},{"type":17,"children":745},[746,751,756,760,764],{"type":32,"children":747},[748],{"type":24,"marks":749,"value":750},[292],"EXTRA CELESTIAL ",{"type":32,"children":752},[753],{"type":24,"marks":754,"value":755},[292],"Designed for brands that need to project leadership, ambition, and future-readiness",{"type":32,"children":757},[758],{"type":24,"value":759},"Cosmic, iridescent, and intergalactic worlds set the tone here. Think futuristic lighting, metallic palettes, and immersive environments that blur the line between reality and the extraordinary, experiences that pull people out of the everyday and into what’s next.",{"type":32,"children":761},[762],{"type":24,"value":763},"“I love how this opens the door to expansive, transportive environments that invite people into something imaginative, luminous, and forward-looking.”",{"type":32,"children":765},[766],{"type":24,"value":767},"This direction signals confidence and vision, positioning brands as category leaders shaping the future rather than reacting to it.",[],{"_modelApiKey":269,"asset":770},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":771},{"width":689,"height":690,"url":691,"alt":9,"title":9,"responsiveImage":772},{"webpSrcSet":773,"srcSet":774,"src":775,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-1-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":777,"cta":9},{"blocks":778,"value":779,"links":804},[],{"schema":15,"document":780},{"type":17,"children":781},[782,787,792,796,800],{"type":32,"children":783},[784],{"type":24,"marks":785,"value":786},[292],"MYSTIC OUTLANDS ",{"type":32,"children":788},[789],{"type":24,"marks":790,"value":791},[292],"Designed for brands that want to slow the room down and create depth",{"type":32,"children":793},[794],{"type":24,"value":795},"Moody, mist-covered landscapes and mythic storytelling translate into environments rich in texture, greenery, and atmosphere. These are spaces that invite presence, curiosity, and shared discovery, not instant spectacle.",{"type":32,"children":797},[798],{"type":24,"value":799},"“There’s something powerful about spaces that feel mysterious and grounded at the same time. They encourage exploration and create moments people experience together, not just observe.”",{"type":32,"children":801},[802],{"type":24,"value":803},"This approach works when brands need to foster reflection, trust, and meaningful dialogue.",[],{"_modelApiKey":269,"asset":806},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":807},{"width":689,"height":690,"url":808,"alt":9,"title":9,"responsiveImage":809},"https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg",{"webpSrcSet":810,"srcSet":811,"src":812,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-2-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":814,"cta":9},{"blocks":815,"value":816,"links":841},[],{"schema":15,"document":817},{"type":17,"children":818},[819,824,829,833,837],{"type":32,"children":820},[821],{"type":24,"marks":822,"value":823},[292],"FUNHAUS ",{"type":32,"children":825},[826],{"type":24,"marks":827,"value":828},[292],"Designed for brands that want to be seen, felt, and remembered",{"type":32,"children":830},[831],{"type":24,"value":832},"Circus-meets-surrealism. Bold, oversized forms. Theatrical décor. FUNHAUS is unapologetically visual and immediately event-ready, built for moments that surprise, delight, and energize.",{"type":32,"children":834},[835],{"type":24,"value":836},"“This one gives people permission to lean into spectacle and joy. It’s playful, expressive, and impossible to ignore.”",{"type":32,"children":838},[839],{"type":24,"value":840},"Ideal for festivals, activations, and large-scale moments where standing out isn’t optional — it’s the goal.",[],{"_modelApiKey":269,"asset":843},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":844},{"width":689,"height":690,"url":845,"alt":9,"title":9,"responsiveImage":846},"https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg",{"webpSrcSet":847,"srcSet":848,"src":849,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-3-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":851,"cta":9},{"blocks":852,"value":853,"links":865},[],{"schema":15,"document":854},{"type":17,"children":855},[856,861],{"type":20,"level":21,"children":857},[858],{"type":24,"marks":859,"value":860},[292],"Martine Lalonde’s Picks",{"type":32,"children":862},[863],{"type":24,"marks":864,"value":738},[737],[],{"_modelApiKey":11,"copy":867,"cta":9},{"blocks":868,"value":869,"links":894},[],{"schema":15,"document":870},{"type":17,"children":871},[872,877,882,886,890],{"type":32,"children":873},[874],{"type":24,"marks":875,"value":876},[292],"SCENT STACKING ",{"type":32,"children":878},[879],{"type":24,"marks":880,"value":881},[292],"Designed for brands that want to create lasting emotional memory",{"type":32,"children":883},[884],{"type":24,"value":885},"Scent goes straight to the brain’s emotional and memory centers. Layered intentionally, it becomes a powerful storytelling tool, one people carry with them long after the experience ends.",{"type":32,"children":887},[888],{"type":24,"value":889},"“Smell connects directly to emotion and memory. When used thoughtfully, it makes moments unforgettable.”",{"type":32,"children":891},[892],{"type":24,"value":893},"This is about designing experiences that linger, not just visually, but emotionally.",[],{"_modelApiKey":269,"asset":896},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":897},{"width":689,"height":690,"url":898,"alt":9,"title":9,"responsiveImage":899},"https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg",{"webpSrcSet":900,"srcSet":901,"src":902,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633882-4-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":904,"cta":9},{"blocks":905,"value":906,"links":931},[],{"schema":15,"document":907},{"type":17,"children":908},[909,914,919,923,927],{"type":32,"children":910},[911],{"type":24,"marks":912,"value":913},[292],"GLITCHY GLAM ",{"type":32,"children":915},[916],{"type":24,"marks":917,"value":918},[292],"Designed for brands that want to disrupt expectations and sustain attention",{"type":32,"children":920},[921],{"type":24,"value":922},"Perfect symmetry is safe. Breaking it on purpose creates tension. Glitchy Glam embraces imbalance, distortion, and visual friction to keep people looking, wondering, and engaged.",{"type":32,"children":924},[925],{"type":24,"value":926},"“Missing the mark on purpose creates tension. And tension keeps people paying attention.”",{"type":32,"children":928},[929],{"type":24,"value":930},"A strong move for creative industry events, rebrands, and moments that need to challenge the familiar.",[],{"_modelApiKey":269,"asset":933},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":934},{"width":689,"height":690,"url":935,"alt":9,"title":9,"responsiveImage":936},"https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg",{"webpSrcSet":937,"srcSet":938,"src":939,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633965-5-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":941,"cta":9},{"blocks":942,"value":943,"links":968},[],{"schema":15,"document":944},{"type":17,"children":945},[946,951,956,960,964],{"type":32,"children":947},[948],{"type":24,"marks":949,"value":950},[292],"DARECATIONS",{"type":32,"children":952},[953],{"type":24,"marks":954,"value":955},[292],"Designed for brands that want energy, risk-taking, and real emotional buy-in",{"type":32,"children":957},[958],{"type":24,"value":959},"These experiences are thrilling, out of the ordinary, and slightly uncomfortable, in the best way. When people step outside their comfort zone together, senses sharpen and connection deepens.",{"type":32,"children":961},[962],{"type":24,"value":963},"“When people take risks together, energy spikes and the moment lands harder.”",{"type":32,"children":965},[966],{"type":24,"value":967},"From immersive labs to participatory challenges, this direction creates shared adrenaline and genuine engagement.",[],{"_modelApiKey":269,"asset":970},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":971},{"width":689,"height":690,"url":972,"alt":9,"title":9,"responsiveImage":973},"https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg",{"webpSrcSet":974,"srcSet":975,"src":976,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-6-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":978,"cta":9},{"blocks":979,"value":980,"links":993},[],{"schema":15,"document":981},{"type":17,"children":982},[983,988],{"type":20,"level":21,"children":984},[985],{"type":24,"marks":986,"value":987},[292],"Marie-Pier Mignault’s Picks",{"type":32,"children":989},[990],{"type":24,"marks":991,"value":992},[737],"Executive Creative Director",[],{"_modelApiKey":11,"copy":995,"cta":9},{"blocks":996,"value":997,"links":1022},[],{"schema":15,"document":998},{"type":17,"children":999},[1000,1005,1010,1014,1018],{"type":32,"children":1001},[1002],{"type":24,"marks":1003,"value":1004},[292],"CABBAGE CRUSH ",{"type":32,"children":1006},[1007],{"type":24,"marks":1008,"value":1009},[292],"Designed for brands that want to feel human, playful, and approachable",{"type":32,"children":1011},[1012],{"type":24,"value":1013},"Forget florals. Cabbage is the new design. Sculptural centerpieces, edible installations, fermented slaws, it turns food, décor, and discovery into one shared experience.",{"type":32,"children":1015},[1016],{"type":24,"value":1017},"“Cabbage is unexpected, and that’s the point. It sparks curiosity and turns simple moments into conversation.”",{"type":32,"children":1019},[1020],{"type":24,"value":1021},"An accessible, tactile entry point for connection and networking.",[],{"_modelApiKey":269,"asset":1024},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":1025},{"width":689,"height":690,"url":1026,"alt":9,"title":9,"responsiveImage":1027},"https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg",{"webpSrcSet":1028,"srcSet":1029,"src":1030,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-7-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":1032,"cta":9},{"blocks":1033,"value":1034,"links":1059},[],{"schema":15,"document":1035},{"type":17,"children":1036},[1037,1042,1047,1051,1055],{"type":32,"children":1038},[1039],{"type":24,"marks":1040,"value":1041},[292],"PEN-PALS ",{"type":32,"children":1043},[1044],{"type":24,"marks":1045,"value":1046},[292],"Designed for brands that want connection to feel intentional and personal",{"type":32,"children":1048},[1049],{"type":24,"value":1050},"Paper slows everything down, in the best way. Notes, sketches, ripped-out pages shared after a great conversation create moments that feel considered, human, and memorable.",{"type":32,"children":1052},[1053],{"type":24,"value":1054},"“A handwritten note cuts through the noise. It’s personal, intentional, and zero spam.”",{"type":32,"children":1056},[1057],{"type":24,"value":1058},"Perfect for networking environments that often feel rushed or transactional.",[],{"_modelApiKey":269,"asset":1061},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":1062},{"width":689,"height":690,"url":1063,"alt":9,"title":9,"responsiveImage":1064},"https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg",{"webpSrcSet":1065,"srcSet":1066,"src":1067,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-8-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":1069,"cta":9},{"blocks":1070,"value":1071,"links":1096},[],{"schema":15,"document":1072},{"type":17,"children":1073},[1074,1079,1084,1088,1092],{"type":32,"children":1075},[1076],{"type":24,"marks":1077,"value":1078},[292],"THROWBACK KID ",{"type":32,"children":1080},[1081],{"type":24,"marks":1082,"value":1083},[292],"Designed for brands that want connection to feel real",{"type":32,"children":1085},[1086],{"type":24,"value":1087},"Play lowers barriers. Vintage games, upcycled aesthetics, and simple interactions invite people to drop the masks and show up as themselves.",{"type":32,"children":1089},[1090],{"type":24,"value":1091},"“When people lean into something simple and playful, connection becomes effortless, and a lot more real.”",{"type":32,"children":1093},[1094],{"type":24,"value":1095},"Ideal for workshops, team experiences, and moments built around authentic human exchange.",[],{"_modelApiKey":269,"asset":1098},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":1099},{"width":689,"height":690,"url":1100,"alt":9,"title":9,"responsiveImage":1101},"https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg",{"webpSrcSet":1102,"srcSet":1103,"src":1104,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1769633760-9-grande-taille.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":1106,"cta":9},{"blocks":1107,"value":1108,"links":1120},[],{"schema":15,"document":1109},{"type":17,"children":1110},[1111,1116],{"type":32,"children":1112},[1113],{"type":24,"marks":1114,"value":1115},[292],"Looking Ahead",{"type":32,"children":1117},[1118],{"type":24,"value":1119},"In 2026, the most successful brands won’t be the loudest, they’ll be the most intentional. Experiences that lead, connect, and endure are built by starting with impact and designing every detail around it. That’s where differentiation lives, and where brands earn real attention.",[],"\u003Cp>\u003Ca href=\"https://c2-experiences.com/#contact\">\u003Cb>→ Let’s explore how these ideas could come to life\u003C/b>\u003C/a>\u003C/p>",{"seo":1123,"title":1124,"slug":1125,"tags":1126,"heroAsset":1127,"thumbnail":1135,"modules":1141,"contactTitle":1214},{"title":1124,"description":9,"image":9},"Brandweek 2025 Powered by C2: Shaping The Future of Brands ","brandweek-2025-powered-by-c2-shaping-the-future-of-brands",[],{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":1128},{"width":225,"height":1129,"url":1130,"alt":9,"title":9,"responsiveImage":1131},850,"https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg",{"webpSrcSet":1132,"srcSet":1133,"src":1134,"width":232,"height":233,"sizes":234},"https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?fit=crop&fm=webp&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.25&fit=crop&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.5&fit=crop&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?fit=crop&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?fit=crop&h=1060&w=1940",{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":1136},{"width":225,"height":1129,"url":1130,"alt":9,"title":9,"responsiveImage":1137},{"webpSrcSet":1138,"srcSet":1139,"src":1140,"width":241,"height":242,"sizes":243},"https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.25&fit=crop&fm=webp&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.5&fit=crop&fm=webp&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.75&fit=crop&fm=webp&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?fit=crop&fm=webp&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.25&fit=crop&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.5&fit=crop&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?dpr=0.75&fit=crop&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?fit=crop&h=1206&w=954 954w","https://www.datocms-assets.com/141830/1762205101-screenshot-2025-11-03-at-4-00-28-pm-grande-taille.jpeg?fit=crop&h=1206&w=954",[1142,1157,1166,1182,1190],{"_modelApiKey":11,"copy":1143,"cta":9},{"blocks":1144,"value":1145,"links":1156},[],{"schema":15,"document":1146},{"type":17,"children":1147},[1148,1152],{"type":32,"children":1149},[1150],{"type":24,"value":1151},"This year, Brandweek entered a new chapter. The flagship Adweek event, known for uniting global marketing and brand innovators, teamed up with C2 to infuse its 2025 edition with fresh energy, bold creativity, and an experiential edge. ",{"type":32,"children":1153},[1154],{"type":24,"value":1155},"From November 3–5 at Southern Exchange in Atlanta, Brandweek will gather the brightest minds in marketing and brand strategy to explore one big question: What’s next for the world of brands?",[],{"_modelApiKey":269,"asset":1158},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":1159},{"width":225,"height":1160,"url":1161,"alt":9,"title":9,"responsiveImage":1162},854,"https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg",{"webpSrcSet":1163,"srcSet":1164,"src":1165,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1762205631-brandweeksagephotovxc2-large.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":1167,"cta":9},{"blocks":1168,"value":1169,"links":1181},[],{"schema":15,"document":1170},{"type":17,"children":1171},[1172,1177],{"type":32,"children":1173},[1174],{"type":24,"marks":1175,"value":1176},[292],"A Shared Vision for the Industry ",{"type":32,"children":1178},[1179],{"type":24,"value":1180},"Brandweek has always been a destination where marketing leaders and brand stewards converge to tackle the most pressing questions shaping today’s brands. Together, C2 and Adweek reimagined this year’s gathering to spark richer collaboration and create more meaningful exchanges on how brands can stay relevant in a rapidly changing landscape.",[],{"_modelApiKey":269,"asset":1183},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":1184},{"width":225,"height":1160,"url":1185,"alt":9,"title":9,"responsiveImage":1186},"https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg",{"webpSrcSet":1187,"srcSet":1188,"src":1189,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?fit=crop&fm=webp&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?fit=crop&h=1000&w=1640 1640w","https://www.datocms-assets.com/141830/1762205914-brandweeksagephotovxc5-large.jpeg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":1191,"cta":9},{"blocks":1192,"value":1193,"links":1213},[],{"schema":15,"document":1194},{"type":17,"children":1195},[1196,1201,1205,1209],{"type":32,"children":1197},[1198],{"type":24,"marks":1199,"value":1200},[292],"Building Momentum for the Future ",{"type":32,"children":1202},[1203],{"type":24,"value":1204},"Drawing from C2’s expertise, this edition of Brandweek was designed to turn every session, panel, and interaction into moments that generate lasting momentum, creating conditions where collaboration leads to innovation and inspiration translates into measurable impact. ",{"type":32,"children":1206},[1207],{"type":24,"value":1208},"Through this partnership, C2 is helping evolve Brandweek into a platform that doesn’t just talk about the future of brands but actively prototypes it. Each element of the experience is designed to generate real outcomes: ideas that inspire change, connections that lead to collaboration, and conversations that set new standards for what brand gatherings can achieve. ",{"type":32,"children":1210},[1211],{"type":24,"value":1212},"The collaboration underscores C2’s ongoing mission to design experiences that catalyze culture and the economy.",[],"\u003Cp>\u003Ca href=\"https://c2.studio/#contact\">\u003Cspan style=\"font-weight: 400;\">→ Curious how C2 could help bring your next brand experience to life? Let’s talk.\u003C/span>\u003C/a>\u003C/p>",{"seo":1216,"title":1221,"slug":1222,"tags":1223,"heroAsset":1227,"thumbnail":1235,"modules":1241,"contactTitle":1490},{"title":1217,"description":1218,"image":1219},"The Future of Events: Meeting Evolving Participant Needs","Discover how to meet the evolving expectations of event participants in 2024 by using empathy, cutting-edge CEM strategies, and authentic value creation.",{"url":1220},"https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=clamp&h=630&w=1200","The Future of Experiences: Meeting Evolving Event Participants' Expectations","future-of-experiences-evolving-event-participants-expectations",[1224],{"slug":1225,"label":1226},"news","News",{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":1228},{"width":232,"height":1229,"url":1230,"alt":9,"title":9,"responsiveImage":1231},1062,"https://www.datocms-assets.com/141830/1726071780-article-hero.jpg",{"webpSrcSet":1232,"srcSet":1233,"src":1234,"width":232,"height":233,"sizes":234},"https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.25&fit=crop&fm=webp&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.5&fit=crop&fm=webp&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.75&fit=crop&fm=webp&h=1060&w=1940 1455w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=crop&fm=webp&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.25&fit=crop&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.5&fit=crop&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.75&fit=crop&h=1060&w=1940 1455w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=crop&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=crop&h=1060&w=1940",{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":1236},{"width":232,"height":1229,"url":1230,"alt":9,"title":9,"responsiveImage":1237},{"webpSrcSet":1238,"srcSet":1239,"src":1240,"width":241,"height":242,"sizes":243},"https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.25&fit=crop&fm=webp&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.5&fit=crop&fm=webp&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.75&fit=crop&fm=webp&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=crop&fm=webp&h=1206&w=954 954w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=1.5&fit=crop&fm=webp&h=1206&w=954 1431w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=2&fit=crop&fm=webp&h=1206&w=954 1908w","https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.25&fit=crop&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.5&fit=crop&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=0.75&fit=crop&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=crop&h=1206&w=954 954w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=1.5&fit=crop&h=1206&w=954 1431w,https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?dpr=2&fit=crop&h=1206&w=954 1908w","https://www.datocms-assets.com/141830/1726071780-article-hero.jpg?fit=crop&h=1206&w=954",[1242,1282,1292,1353,1385,1408,1450],{"_modelApiKey":11,"copy":1243,"cta":9},{"blocks":1244,"value":1245,"links":1281},[],{"schema":15,"document":1246},{"type":17,"children":1247},[1248,1262,1267],{"type":32,"children":1249},[1250,1252,1255,1257,1260],{"type":24,"value":1251},"In today’s ",{"type":24,"marks":1253,"value":1254},[292],"experience economy",{"type":24,"value":1256},", where intangibles are the new currency, event participants’ expectations have shifted dramatically. ",{"type":24,"marks":1258,"value":1259},[292],"Audiences now seek deeper engagement",{"type":24,"value":1261},", craving memorable experiences that resonate well beyond the event itself. Welcome to a new era of event creation, where hybrid and virtual events are more than trends—they’re fundamental to how we connect, communicate, and create value.",{"type":20,"level":27,"children":1263},[1264],{"type":24,"marks":1265,"value":1266},[292],"Understanding the Experience Economy of 2024",{"type":32,"children":1268},[1269,1271,1274,1276,1279],{"type":24,"value":1270},"First coined in 1998, the \"experience economy\" has evolved into a dynamic, on-demand landscape. By 2024, location-based experiences are expected to grow into a $12 billion industry according to CES. But it’s not just about the numbers. 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According to 'the7Stars' latest research, there are three primary audience profiles:",{"type":47,"style":48,"children":1307},[1308,1314,1320],{"type":51,"children":1309},[1310],{"type":32,"children":1311},[1312],{"type":24,"value":1313},"Experience Enthusiasts: Ready to dive back into events, eager to make up for lost time.",{"type":51,"children":1315},[1316],{"type":32,"children":1317},[1318],{"type":24,"value":1319},"Pragmatic Participators: Optimistic yet cautious, balancing excitement with practical concerns.",{"type":51,"children":1321},[1322],{"type":32,"children":1323},[1324],{"type":24,"value":1325},"Social Skeptics: Harder to engage, requiring more innovative and reassuring approaches.",{"type":32,"children":1327},[1328,1330,1333,1335,1338],{"type":24,"value":1329},"By addressing these distinct mindsets, blended events that cater to all three groups can thrive. ",{"type":24,"marks":1331,"value":1332},[292],"Winning brands",{"type":24,"value":1334}," will be those that ",{"type":24,"marks":1336,"value":1337},[292],"acknowledge economic disparities",{"type":24,"value":1339}," and recognize the unique consumer attitudes towards experiences and events.",{"type":20,"level":1341,"children":1342},4,[1343],{"type":24,"value":1344},"Ways to Wow ‘Em: Master the Hybrid Networking Challenge",{"type":32,"children":1346},[1347,1350],{"type":24,"marks":1348,"value":1349},[292],"Hybrid networking",{"type":24,"value":1351}," is the next frontier. Brands that can seamlessly blend digital and in-person networking opportunities will lead the way, creating spaces for genuine connection across platforms.",[],{"_modelApiKey":11,"copy":1354,"cta":9},{"blocks":1355,"value":1356,"links":1384},[],{"schema":15,"document":1357},{"type":17,"children":1358},[1359,1363,1372,1376,1380],{"type":20,"level":21,"children":1360},[1361],{"type":24,"value":1362},"Put CEM at core",{"type":32,"children":1364},[1365,1367,1370],{"type":24,"value":1366},"Customer experience management",{"type":24,"marks":1368,"value":1369},[292]," (CEM) ",{"type":24,"value":1371},"is as critical as ROI. 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Get creative with personalized, safe swag that makes your audience feel valued, no matter where they are.",[],{"_modelApiKey":1386,"assets":1387},"module_side_by_side",[1388,1399],{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":1389},{"width":1390,"height":1391,"url":1392,"alt":9,"title":9,"responsiveImage":1393},484,308,"https://www.datocms-assets.com/141830/1726071780-img-1.jpg",{"webpSrcSet":1394,"srcSet":1395,"src":1396,"width":1397,"height":280,"sizes":1398},"https://www.datocms-assets.com/141830/1726071780-img-1.jpg?dpr=0.25&fit=crop&fm=webp&h=1000&w=806 201w,https://www.datocms-assets.com/141830/1726071780-img-1.jpg?dpr=0.5&fit=crop&fm=webp&h=1000&w=806 403w,https://www.datocms-assets.com/141830/1726071780-img-1.jpg?fit=crop&fm=webp&h=1000&w=806 806w","https://www.datocms-assets.com/141830/1726071780-img-1.jpg?dpr=0.25&fit=crop&h=1000&w=806 201w,https://www.datocms-assets.com/141830/1726071780-img-1.jpg?dpr=0.5&fit=crop&h=1000&w=806 403w,https://www.datocms-assets.com/141830/1726071780-img-1.jpg?fit=crop&h=1000&w=806 806w","https://www.datocms-assets.com/141830/1726071780-img-1.jpg?fit=crop&h=1000&w=806",806,"(max-width: 806px) 100vw, 806px",{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":1400},{"width":1401,"height":1402,"url":1403,"alt":9,"title":9,"responsiveImage":1404},3000,2000,"https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg",{"webpSrcSet":1405,"srcSet":1406,"src":1407,"width":1397,"height":280,"sizes":1398},"https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=0.25&fit=crop&fm=webp&h=1000&w=806 201w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=0.5&fit=crop&fm=webp&h=1000&w=806 403w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=0.75&fit=crop&fm=webp&h=1000&w=806 604w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?fit=crop&fm=webp&h=1000&w=806 806w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=1.5&fit=crop&fm=webp&h=1000&w=806 1209w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=2&fit=crop&fm=webp&h=1000&w=806 1612w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=3&fit=crop&fm=webp&h=1000&w=806 2418w","https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=0.25&fit=crop&h=1000&w=806 201w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=0.5&fit=crop&h=1000&w=806 403w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=0.75&fit=crop&h=1000&w=806 604w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?fit=crop&h=1000&w=806 806w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=1.5&fit=crop&h=1000&w=806 1209w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=2&fit=crop&h=1000&w=806 1612w,https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?dpr=3&fit=crop&h=1000&w=806 2418w","https://www.datocms-assets.com/141830/1727979230-2017-04-24_12284815_photo_by_jimmy_hamelin.jpg?fit=crop&h=1000&w=806",{"_modelApiKey":11,"copy":1409,"cta":9},{"blocks":1410,"value":1411,"links":1449},[],{"schema":15,"document":1412},{"type":17,"children":1413},[1414,1418,1427,1441,1445],{"type":20,"level":21,"children":1415},[1416],{"type":24,"value":1417},"Meet Their Needs with Precision",{"type":32,"children":1419},[1420,1422,1425],{"type":24,"value":1421},"Kim Myhre, Managing Director of MCI Experience, underscores the need for a precise approach in the new experience economy. It's no longer about superficial gimmicks. ",{"type":24,"marks":1423,"value":1424},[292],"Success hinges on understanding the delegate journey",{"type":24,"value":1426},"—how they feel, think, and act throughout the event.",{"type":32,"children":1428},[1429,1431,1434,1436,1439],{"type":24,"value":1430},"Today's ",{"type":24,"marks":1432,"value":1433},[292],"audiences",{"type":24,"value":1435}," ",{"type":24,"marks":1437,"value":1438},[292],"are demanding and unpredictable",{"type":24,"value":1440},", making it essential to deliver with purposeful technology and astonishing creativity. As The Drum suggests, agility is key to meeting both known and unknown needs of participants.",{"type":20,"level":27,"children":1442},[1443],{"type":24,"value":1444},"Ways to Wow ‘Em: Ensure Your Tech is Flawless",{"type":32,"children":1446},[1447],{"type":24,"value":1448},"As Freeman highlighted in 2021, your tech can make or break an event. Reliable technology, backed by thorough testing, is essential to providing a seamless participant experience.",[],{"_modelApiKey":11,"copy":1451,"cta":9},{"blocks":1452,"value":1453,"links":1489},[],{"schema":15,"document":1454},{"type":17,"children":1455},[1456,1460,1467,1471,1485],{"type":20,"level":21,"children":1457},[1458],{"type":24,"value":1459},"Add Value Authentically",{"type":32,"children":1461},[1462,1465],{"type":24,"marks":1463,"value":1464},[292],"Authenticity",{"type":24,"value":1466}," remains a top priority in 2024. Your events must have clear goals, create meaningful connections, and offer value in a way that feels genuine. Audiences today expect experiences that are convenient, personalized, and memorable.",{"type":32,"children":1468},[1469],{"type":24,"value":1470},"As was true in 1998, time is still the most valuable currency. Success means delivering value—whether through time well spent or time well saved.",{"type":32,"children":1472},[1473,1475,1478,1480,1483],{"type":24,"value":1474},"Crafting unforgettable experiences in 2024 means ",{"type":24,"marks":1476,"value":1477},[292],"going beyond the ordinary",{"type":24,"value":1479}," to engage hearts and minds. 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By focusing on these daily themes, we created a bridge between Montreal's ecosystem and the international community. This facilitated ",{"type":24,"marks":1632,"value":1633},[292],"meaningful connections",{"type":24,"value":1635}," and exchanges between participants, fostering forward-thinking conversations and collaborative opportunities across diverse fields.",{"type":32,"children":1637},[1638,1640,1643],{"type":24,"value":1639},"We also made an editorial pivot for C2, ",{"type":24,"marks":1641,"value":1642},[292],"prioritizing topics and angles over big names.",{"type":24,"value":1644}," This year, we crafted interesting duos, in-depth interviews, and panels.",{"type":32,"children":1646},[1647],{"type":24,"value":1648},"Daily themes allowed us to view them through different lenses throughout the day. We could deconstruct sustainability through the lens of new business models, culture, creativity, history, activism, and spirituality.",[],{"_modelApiKey":11,"copy":1651,"cta":9},{"blocks":1652,"value":1653,"links":1694},[],{"schema":15,"document":1654},{"type":17,"children":1655},[1656,1660,1669,1673,1677,1685],{"type":20,"level":27,"children":1657},[1658],{"type":24,"value":1659},"Event Design",{"type":32,"children":1661},[1662,1664,1667],{"type":24,"value":1663},"Business meetings ",{"type":24,"marks":1665,"value":1666},[292],"shouldn’t be boring",{"type":24,"value":1668},", and we love being able to get creative while also prioritizing our participants' bottom line.",{"type":32,"children":1670},[1671],{"type":24,"value":1672},"We are driven by design, not just because it's pleasing to the eye, but because good design matters. It's the key to unlocking defining moments both big and small.",{"type":32,"children":1674},[1675],{"type":24,"value":1676},"This year, we wanted our site to feel alive, evolving throughout the day and offering various functions with a village feel that reflected C2's core principles: inclusivity, meaningful play, experimentation, beauty, and collaboration.",{"type":32,"children":1678},[1679,1680,1683],{"type":24,"value":1590},{"type":24,"marks":1681,"value":1682},[292],"main inspirations",{"type":24,"value":1684}," for the site design came from the language of biodynamics and resorts. We leaned into the resort aesthetic of the 1930s for the vibes.",{"type":32,"children":1686},[1687,1689,1692],{"type":24,"value":1688},"In stark contrast to typical closed, dark business meeting venues, the ",{"type":24,"marks":1690,"value":1691},[292],"Grand Quay was flooded with sunlight",{"type":24,"value":1693},"—from the soft morning light to the glow of magic hour. 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We also introduced",{"type":24,"marks":1840,"value":1841},[292]," \"The XP Fronts,\"",{"type":24,"value":1843}," a new immersive session presented by ",{"type":24,"marks":1845,"value":1846},[292],"XP Land",{"type":24,"value":1848}," (the editorial arm of Liberty & Company) that explored the future of experiential with industry leaders like ",{"type":24,"marks":1850,"value":1851},[292],"Jay Rinsky",{"type":24,"value":1853}," of Little Cinema, ",{"type":24,"marks":1855,"value":1856},[292],"Michael Barclay II",{"type":24,"value":1858}," of ESSENCE Ventures, and Félix Lajeunesse of Felix & Paul Studios.",[],{"_modelApiKey":269,"asset":1861},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":1862},{"width":1755,"height":1756,"url":1863,"alt":9,"title":9,"responsiveImage":1864},"https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg",{"webpSrcSet":1865,"srcSet":1866,"src":1867,"width":279,"height":280,"sizes":281},"https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=0.25&fit=crop&fm=webp&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=0.5&fit=crop&fm=webp&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=0.75&fit=crop&fm=webp&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?fit=crop&fm=webp&h=1000&w=1640 1640w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=1.5&fit=crop&fm=webp&h=1000&w=1640 2460w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=2&fit=crop&fm=webp&h=1000&w=1640 3280w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=3&fit=crop&fm=webp&h=1000&w=1640 4920w","https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=0.25&fit=crop&h=1000&w=1640 410w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=0.5&fit=crop&h=1000&w=1640 820w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=0.75&fit=crop&h=1000&w=1640 1230w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?fit=crop&h=1000&w=1640 1640w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=1.5&fit=crop&h=1000&w=1640 2460w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=2&fit=crop&h=1000&w=1640 3280w,https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?dpr=3&fit=crop&h=1000&w=1640 4920w","https://www.datocms-assets.com/141830/1728417805-sessions-1.jpg?fit=crop&h=1000&w=1640",{"_modelApiKey":11,"copy":1869,"cta":9},{"blocks":1870,"value":1871,"links":1971},[],{"schema":15,"document":1872},{"type":17,"children":1873},[1874,1878,1882,1898,1912,1921,1940,1952],{"type":20,"level":27,"children":1875},[1876],{"type":24,"value":1877},"Workshops & Labs",{"type":32,"children":1879},[1880],{"type":24,"value":1881},"Engagement is the level of dedication and enthusiasm participants feel towards their C2 experience. It’s about their emotional as well as physical commitment. Sessions were designed with this in mind.",{"type":32,"children":1883},[1884,1887,1888,1891,1893,1896],{"type":24,"marks":1885,"value":1886},[292],"Labs and coaching sessions",{"type":24,"value":1435},{"type":24,"marks":1889,"value":1890},[292],"were back",{"type":24,"value":1892}," again this year with a wide variety of creative collaborators at the helm. Labs are exactly what they sound like: ",{"type":24,"marks":1894,"value":1895},[292],"experiential zones",{"type":24,"value":1897}," offering participants a chance to be part of the narrative. Some are social, some are introspective, some are guided, and some include prompts to facilitate discussions.",{"type":32,"children":1899},[1900,1902,1905,1907,1910],{"type":24,"value":1901},"This year’s labs featured artists and creatives like ",{"type":24,"marks":1903,"value":1904},[292],"Cath Laporte",{"type":24,"value":1906},", who developed the ",{"type":24,"marks":1908,"value":1909},[292],"Path of You",{"type":24,"value":1911}," coaching sessions. In this lab, Dr. Stewart Brown’s theories on play science were explored, and participants were encouraged to understand that our deepest talents are associated with an engaged sense of play. Keeping play in one’s life is essential to life’s journey.",{"type":32,"children":1913},[1914,1916,1919],{"type":24,"value":1915},"Neurodiversity brings unique perspectives and traits to the workplace.",{"type":24,"marks":1917,"value":1918},[292]," Shi Diwen Zhu, Michael Ho, Melissa St-Louis, CRHA, and Fran Delhoume, M.Sc.,",{"type":24,"value":1920}," presented a collaborative food lab using lasagna to start the conversation on how to understand, support, and champion neurodiverse individuals in the corporate world.",{"type":32,"children":1922},[1923,1925,1928,1930,1933,1935,1938],{"type":24,"value":1924},"Playwright, screenwriter, and co-director of the theatre company Posthumains, ",{"type":24,"marks":1926,"value":1927},[292],"Dominique Leclerc",{"type":24,"value":1929},", featured Prophecies, a lab exploring the concept of self-determination, privacy, and destiny. Sound artist ",{"type":24,"marks":1931,"value":1932},[292],"David Drury",{"type":24,"value":1934},"’s ",{"type":24,"marks":1936,"value":1937},[292],"The Language Model",{"type":24,"value":1939}," lab asked: \"What kind of language emerges when intelligence is raised on a mono diet of text?\"",{"type":32,"children":1941},[1942,1945,1947,1950],{"type":24,"marks":1943,"value":1944},[292],"Caitlan Maggs",{"type":24,"value":1946},", teacher, choreographer, and dancer, guided participants to thrive through the development of their presence. ",{"type":24,"marks":1948,"value":1949},[292],"Are You You?",{"type":24,"value":1951}," was a coaching workshop that offered a fresh perspective on how to be present and creative in their field of expertise while boosting communication skills.",{"type":32,"children":1953},[1954,1956,1959,1961,1964,1966,1969],{"type":24,"value":1955},"Creative technologist ",{"type":24,"marks":1957,"value":1958},[292],"Pierre Thirion",{"type":24,"value":1960}," developed ",{"type":24,"marks":1962,"value":1963},[292],"Relevant or Obsolete,",{"type":24,"value":1965}," an ",{"type":24,"marks":1967,"value":1968},[292],"AI game show ",{"type":24,"value":1970},"that helped participants discover if they were fit for the future. 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It’s how we communicate sentiments, express creativity, and create memories. Taking the time to refuel at C2 Montreal is not just about the meal, but an opportunity to deepen connections and bring people together to break bread. This year, we worked with ",{"type":24,"marks":2005,"value":2006},[292],"Nouveau Standard",{"type":24,"value":2008}," for our pop-up restaurants. Le ",{"type":24,"marks":2010,"value":2011},[292],"St. Laurent was our business lunch spot,",{"type":24,"value":2013}," which gave a nod to its surroundings with a seafood-forward menu. ",{"type":24,"marks":2015,"value":2016},[292],"Dimanche",{"type":24,"value":2018}," was a laid-back,",{"type":24,"marks":2020,"value":2021},[292]," sharing plate experience",{"type":24,"value":2023},". Focusing on restaurant-style establishments allowed us to deepen the hospitality experience and allowed our participants to deepen their connections with one another.",[],{"_modelApiKey":11,"copy":2026,"cta":9},{"blocks":2027,"value":2028,"links":2096},[],{"schema":15,"document":2029},{"type":17,"children":2030},[2031,2035,2039,2053,2057,2089,2092],{"type":20,"level":27,"children":2032},[2033],{"type":24,"value":2034},"Looking to the Future",{"type":32,"children":2036},[2037],{"type":24,"value":2038},"While we’re still basking in the afterglow of an epic C2 Montreal, we’ve already gotten the question from eager participants: So what’s next?",{"type":32,"children":2040},[2041,2043,2046,2048,2051],{"type":24,"value":2042},"Our team is constantly ",{"type":24,"marks":2044,"value":2045},[292],"looking to the future",{"type":24,"value":2047},", exploring how we can be bold, ",{"type":24,"marks":2049,"value":2050},[292],"create new concepts",{"type":24,"value":2052},", and set the tone for the next generation of events.",{"type":32,"children":2054},[2055],{"type":24,"value":2056},"Here are a few musings we’ll be tackling for the foreseeable future:",{"type":47,"style":48,"children":2058},[2059,2065,2071,2077,2083],{"type":51,"children":2060},[2061],{"type":32,"children":2062},[2063],{"type":24,"value":2064},"Embrace Technology Without Isolation: We plan to fully embrace technology but do away with any technology that isolates us.",{"type":51,"children":2066},[2067],{"type":32,"children":2068},[2069],{"type":24,"value":2070},"AI for Content Expertise: Imagine collaborating with historical experts on key topics or having some of our experts create their own digital doubles. Does ChatGPT join our programming team?",{"type":51,"children":2072},[2073],{"type":32,"children":2074},[2075],{"type":24,"value":2076},"No Fear of Failure: There’s a clear online fatigue, and the value of offline experiences is amplified. The biggest risk is to stop innovating and fall back into old patterns now that in-person events are back and stronger than ever.",{"type":51,"children":2078},[2079],{"type":32,"children":2080},[2081],{"type":24,"value":2082},"Next-Level Immersive Experiences: Our audiences are discerning, and more white spaces need to be made for participants to connect on their own terms.",{"type":51,"children":2084},[2085],{"type":32,"children":2086},[2087],{"type":24,"value":2088},"Regenerative Convening: How to think holistically about the spaces and cities your event is in, where sustainability is not just about recycling but aims to decelerate destination degradation and focuses on regenerative travel to restore a destination.",{"type":32,"children":2090},[2091],{"type":24,"value":170},{"type":32,"children":2093},[2094],{"type":24,"value":2095},"We are committed to pushing the boundaries of what’s possible, creating events that matter, and continuously innovating for the future. Join us on this journey of transformation, and let’s redefine the future of experiential together.",[],{"seo":2098,"title":2103,"slug":2104,"tags":2105,"heroAsset":2109,"thumbnail":2116,"modules":2122,"contactTitle":2190},{"title":2099,"description":2100,"image":2101},"How C2’s creative director is redefining conferences","Discover the creative strategies C2 Studio's Creative Director is using to redefine conferences, from immersive experiences to sustainability and future trends.",{"url":2102},"https://www.datocms-assets.com/141830/1727987441-2024-05-22_1129222000_photo_by_jimmy_hamelin.jpg?fit=clamp&h=630&w=1200","Behind the Scenes: How C2 Creative Vision is Redefining Conferences","behind-the-scenes-c2-creative-director-redefines-conferences",[2106],{"slug":2107,"label":2108},"life-at-c2","Life at 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",{"type":24,"marks":2393,"value":2394},[292],"User-generated content (UGC)",{"type":24,"value":2396}," is filtered and highlighted, enriching the event experience. ",{"type":32,"children":2398},[2399,2402,2404,2407],{"type":24,"marks":2400,"value":2401},[292],"Social media ",{"type":24,"value":2403},"can also be ",{"type":24,"marks":2405,"value":2406},[292],"monitored in real-time",{"type":24,"value":2408},", filtering out irrelevant posts and showcasing quality contributions. 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",{"type":32,"children":2435},[2436,2437,2440],{"type":24,"value":2362},{"type":24,"marks":2438,"value":2439},[292],"predictive analytics",{"type":24,"value":2441}," can provide attendee preferences and behavior insights for better planning of future events.",[],{"seo":2444,"title":2449,"slug":2450,"tags":2451,"heroAsset":2454,"thumbnail":2461,"modules":2467,"contactTitle":1490},{"title":2445,"description":2446,"image":2447},"Elevating events with emotional intelligence","Discover how emotional intelligence can elevate event planning by enhancing attendee experiences through active listening, empathy, inclusivity, and more.",{"url":2448},"https://www.datocms-assets.com/141830/1727985148-2024-05-22_1813325500_photo_by_jimmy_hamelin-min.jpg?fit=clamp&h=630&w=1200","Elevating Events with Emotional 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",{"type":24,"marks":2479,"value":2480},[292],"Creating memorable experiences",{"type":24,"value":1435},{"type":24,"marks":2483,"value":2484},[292],"goes beyond logistics. ",{"type":24,"value":2486},"It requires attention to detail, genuine human connections, and thoughtful planning. When events flow seamlessly, attendees feel considered and can focus on their best work.",{"type":32,"children":2488},[2489,2491,2494],{"type":24,"value":2490},"However, with demanding schedules and high expectations, even the most energetic participants can feel overwhelmed. ",{"type":24,"marks":2492,"value":2493},[292],"Emotional intelligence",{"type":24,"value":2495}," is the missing ingredient that helps planners craft truly unforgettable experiences. 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Are you ready to plan an unforgettable event that meets everyone’s needs?",[],{"seo":2651,"title":2656,"slug":2657,"tags":2658,"heroAsset":2660,"thumbnail":2671,"modules":2677,"contactTitle":1490},{"title":2652,"description":2653,"image":2654},"Interview: C2's Fractional CCO on the Future of Marketing","Nathalie Van Sasse van Ysselt shares her vision for experiential marketing as C2’s Fractional CCO, bringing bold new ideas to the table in her contract role.",{"url":2655},"https://www.datocms-assets.com/141830/1730745746-nvsvy_portrait_web.jpg?fit=clamp&h=630&w=1200","Shaping the Future of Experiential Marketing: A Conversation with C2’s Fractional CCO","interview-nathalie-van-sasse-creative-director-c2",[2659],{"slug":2107,"label":2108},{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":2661},{"width":2662,"height":2663,"url":2664,"alt":2665,"title":2666,"responsiveImage":2667},2418,1370,"https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg","Nathalie Van Sasse van Ysselt portrait","Nathalie Van Sasse van Ysselt",{"webpSrcSet":2668,"srcSet":2669,"src":2670,"width":232,"height":233,"sizes":234},"https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.25&fit=crop&fm=webp&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.5&fit=crop&fm=webp&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.75&fit=crop&fm=webp&h=1060&w=1940 1455w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?fit=crop&fm=webp&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.25&fit=crop&h=1060&w=1940 485w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.5&fit=crop&h=1060&w=1940 970w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.75&fit=crop&h=1060&w=1940 1455w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?fit=crop&h=1060&w=1940 1940w","https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?fit=crop&h=1060&w=1940",{"isVideo":202,"videoHeight":211,"videoUrl":170,"videoWidth":213,"image":2672},{"width":2662,"height":2663,"url":2664,"alt":2665,"title":2666,"responsiveImage":2673},{"webpSrcSet":2674,"srcSet":2675,"src":2676,"width":241,"height":242,"sizes":243},"https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.25&fit=crop&fm=webp&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.5&fit=crop&fm=webp&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.75&fit=crop&fm=webp&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?fit=crop&fm=webp&h=1206&w=954 954w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=1.5&fit=crop&fm=webp&h=1206&w=954 1431w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=2&fit=crop&fm=webp&h=1206&w=954 1908w","https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.25&fit=crop&h=1206&w=954 238w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.5&fit=crop&h=1206&w=954 477w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=0.75&fit=crop&h=1206&w=954 715w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?fit=crop&h=1206&w=954 954w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=1.5&fit=crop&h=1206&w=954 1431w,https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?dpr=2&fit=crop&h=1206&w=954 1908w","https://www.datocms-assets.com/141830/1730746502-nvsvy_portrait_web.jpg?fit=crop&h=1206&w=954",[2678,2750,2762,2774,2829,2888,2910,2922,2988],{"_modelApiKey":11,"copy":2679,"cta":9},{"blocks":2680,"value":2681,"links":2749},[],{"schema":15,"document":2682},{"type":17,"children":2683},[2684,2723,2741],{"type":32,"children":2685},[2686,2689,2691,2695,2697,2700,2702,2705,2707,2713,2715,2721],{"type":24,"marks":2687,"value":2688},[292],"At C2",{"type":24,"value":2690},", we love forming fresh collectives, constantly adding diverse minds to inspire innovation and push boundaries. 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Central to her approach is ",{"type":24,"marks":2795,"value":2796},[292],"storytelling and multi-sensory design",{"type":24,"value":2798},", elements she believes are key to delivering the “wow” factor.",{"type":32,"children":2800},[2801,2803,2806,2808,2811],{"type":24,"value":2802},"For the upcoming ",{"type":24,"marks":2804,"value":2805},[292],"C2MTL",{"type":24,"value":2807},", she’s planning to integrate ",{"type":24,"marks":2809,"value":2810},[292],"multimedia activations",{"type":24,"value":2812}," that engage all the senses, ensuring that each moment feels impactful and memorable.",{"type":2742,"children":2814},[2815],{"type":32,"children":2816},[2817],{"type":24,"value":2818},"“The real magic happens when you create a moment that surprises people and moves them emotionally.”",{"type":32,"children":2820},[2821,2823,2826],{"type":24,"value":2822},"Her approach is about taking participants on a journey—one that ",{"type":24,"marks":2824,"value":2825},[292],"inspires, challenges",{"type":24,"value":2827},", and connects them in ways they’ve never experienced before.",[],{"_modelApiKey":11,"copy":2830,"cta":9},{"blocks":2831,"value":2832,"links":2887},[],{"schema":15,"document":2833},{"type":17,"children":2834},[2835,2840,2868,2872,2881],{"type":20,"level":21,"children":2836},[2837],{"type":24,"marks":2838,"value":2839},[292],"Exploring New Frontiers in Hybrid and Digital Experiences",{"type":32,"children":2841},[2842,2844,2847,2849,2852,2854,2857,2859,2862,2863,2866],{"type":24,"value":2843},"With technology reshaping the landscape of ",{"type":24,"marks":2845,"value":2846},[292],"experiential events",{"type":24,"value":2848},", she sees the fusion of ",{"type":24,"marks":2850,"value":2851},[292],"physical and digital",{"type":24,"value":2853}," experiences as a gateway to ",{"type":24,"marks":2855,"value":2856},[292],"interactive storytelling",{"type":24,"value":2858},". She believes tools like ",{"type":24,"marks":2860,"value":2861},[292],"AI",{"type":24,"value":2714},{"type":24,"marks":2864,"value":2865},[292],"wearable technologies",{"type":24,"value":2867}," will play a key role in creating customized, immersive experiences that adapt to the audience in real-time.",{"type":32,"children":2869},[2870],{"type":24,"value":2871},"“We’re no longer confined to screens,” she notes. “With digital tools becoming more spatial, we can create 3D environments where people can interact with content in completely new ways.”",{"type":32,"children":2873},[2874,2876,2879],{"type":24,"value":2875},"As hybrid formats and real-time interactivity evolve, she sees endless opportunities to ",{"type":24,"marks":2877,"value":2878},[292],"personalize and deepen engagement",{"type":24,"value":2880},", especially for brands seeking to connect more meaningfully with their audiences.",{"type":2742,"children":2882},[2883],{"type":32,"children":2884},[2885],{"type":24,"value":2886},"“People want to be part of the story. 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This initiative presents an opportunity to reshape ",{"type":24,"marks":2961,"value":2962},[292],"brand activations",{"type":24,"value":2964}," and push the boundaries of ",{"type":24,"marks":2966,"value":2729},[292],{"type":24,"value":1536},{"type":32,"children":2969},[2970,2972,2975,2977,2980],{"type":24,"value":2971},"Challenging traditional marketing approaches is part of the thrill for her. She’s eager to explore ",{"type":24,"marks":2973,"value":2974},[292],"new storytelling formats",{"type":24,"value":2976}," for out-of-home activations, all while positioning brands as ",{"type":24,"marks":2978,"value":2979},[292],"cultural catalysts",{"type":24,"value":1536},{"type":2742,"children":2982},[2983],{"type":32,"children":2984},[2985],{"type":24,"value":2986},"“Breaking away from the ‘way things have always been done’ is tough but incredibly rewarding. That’s where true innovation happens.”",[],{"_modelApiKey":11,"copy":2989,"cta":9},{"blocks":2990,"value":2991,"links":3021},[],{"schema":15,"document":2992},{"type":17,"children":2993},[2994,2999,3015],{"type":20,"level":21,"children":2995},[2996],{"type":24,"marks":2997,"value":2998},[292],"The Next Chapter for C2 ",{"type":32,"children":3000},[3001,3003,3006,3007,3010,3012,3014],{"type":24,"value":3002},"With a focus on ",{"type":24,"marks":3004,"value":3005},[292],"technology-driven storytelling",{"type":24,"value":2714},{"type":24,"marks":3008,"value":3009},[292],"immersive experiences",{"type":24,"value":3011},", Nathalie is determined to help redefine the future of ",{"type":24,"marks":3013,"value":2729},[292],{"type":24,"value":1536},{"type":2742,"children":3016},[3017],{"type":32,"children":3018},[3019],{"type":24,"value":3020},"\"It’s about making meaningful connections—creating experiences that people talk about and remember long after the 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